snow. Our job is to figure out how to level the road, provide the right shoes, and
introduce them to the latest weather app so they can plot their course accordingly.
It is also no secret what is at stake for traditionally marginalized groups when it
comes to broadband adoption. What we now call the “digital divide” could soon expand
into a digital canyon. In today’s fast-changing world, broadband is not a luxury; but
rather, it is a necessity, a must-have. Need a job? You’ll have to go on-line for that.
Want to manage your energy consumption at home? You’ll have to go on-line for that.
Applying for government benefits? Before long, you will have to go exclusively on-line
for that too. Ladies and gentlemen, our country’s broadband express – and yes, it is an
express – is leaving the station. And for those who don’t have a ticket, they will be left
standing at the gate.
But not all is as gloomy as the weather is outside today. There is actually some
good news to report. First, I have met on a regular basis with the team’s adoption group,
and I am confident that they are headed in the right direction. They have been
developing innovative ways to incorporate adoption into all facets of the plan – and have
explored avenues across the board with an open mind.
Second, we have been actively engaged with private parties who are essential to
the broadband adoption equation. While some government money is and will be
available to help defray the cost of broadband and to support creative adoption programs,
it is evident that we cannot do it all on our own. That is why I am pleased to see key
players, such as the National Cable and Telecommunications Association, step up to
assist in the adoption effort. NCTA’s Adoption Plus initiative, a pilot program designed
to promote sustainable broadband adoption for middle school children in low income
households, appears to be a terrific start. Additional like ventures will continue to
emerge, as universal broadband adoption is in the best interests of network operators and
consumers alike.
It is also worth noting that some of the initial numbers rolling in from the
Commission’s recent broadband adoption survey indicate that the percentage of people of
color who are adopting broadband at home is once again on the rise. This is a welcome
development in light of some recent surveys that found that African-American adoption
rates in particular were lagging behind.
But when it comes to communities of color – and other traditionally
underrepresented groups – the broadband story does not and cannot end with adoption.
Broadband is not simply a one-way challenge limited to finding ways in which
individuals can obtain meaningful high-speed Internet access. To view the problem in
such a circumscribed manner misses some of the most potent aspects of this
transformative technology.
Broadband’s key promise for people of color in particular is economic
empowerment. For the first time, there are no immediate and overwhelming barriers to
entry for upstart businessmen and women or “cyberpreneurs”. Broadband has opened
avenues never dreamed possible by those in challenged communities.
Just ask Jonathan Moore, the Founder & CEO of Rowdy Orbit IPTV. Rowdy
Orbit is an online platform featuring professionally produced original programming for
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