Skip to Content

Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Now's the Time to Tell Black Stories & Change Hollywood

    See how Color Of Change and Michael B. Jordan are teaming up to transform Hollywood by investing in Black creatives and anti-racist content while pushing for a more just, inclusive, and equitable film 'n TV industry.
  • Fire the Officers who Killed Breonna Taylor

    Because of your outcries for #JusticeforBre, the FBI has announced an investigation into the murder of Breonna Taylor. But that is not enough. Louisville's Mayor Greg Fischer needs to fire the officers now!
  • Facebook, Stop Hate for Profit

    Color Of Change has spent 5 years trying to get Facebook to stop the spread of hate on its platform. But Zuckerberg refuses to address the ways Facebook promotes white nationalist groups and fuels anti-Black violence. So far companies have pulled $7B in advertising. Let's keep the heat up.
  • We Will Fight Until Justice Is Real!

    See how we're building an ever stronger movement in response to the killings of George Floyd, Breonna Taylor, Tony McDade, Rayshard Brooks, and so many others. Together, we can end the war on Black people.
  • Policing Doesn't Keep Us Safe. Communities Do.

    Because of your outrage and action, mayors across the US are promising to reassess how money is funneled to police departments. Minneapolis even voted to disband its police force. Help us change the institution of policing forever.
  • Make Companies Put Money Where Their Mouths Are

    After George Floyd was murdered, companies raced to release statements of support for Black people. It's time they take ACTION to treat Black employees and customers like they matter.
  • Cop Shows Normalize Violent Abusive Policing

    Our newest report reveal how law 'n order dramas mis-represent the realities of prisons and policing & the writers are overwhelmingly white. It's time for TV shows that tell the whole truth.
  • Fighting Back During Pandemic

    See what we're doing -- on economic relief, criminal justice, and access to healthcare -- to stand up for our communities and make sure leaders address the ways COVID-19 is hitting Black, Brown, and poor people the hardest.
  • Get Counted in the 2020 Census!

    There is a disturbing history of Black people being undercounted. Those who suppress the votes of our communities are working hard to keep us from participating in the Census too. And when we’re undercounted, our communities get underfunded and underserved. But together we can change things.


  • Tech Justice

#StopHateForProfit Coalition Leads $7B Advertising Boycott Against Facebook

For years, Color Of Change has demanded Facebook stop hate speech, calls to violence, racist lies, and housing discrimination on its platform. We’ve pressed Facebook to do more to protect Black people online and pushed them to release a civil rights audit of their practices. But they continue to put profits above people. So we joined with the NAACP, Anti-Defamation League, and several other justice groups to launch #StopHateForProfit. Together we’ve persuaded more than 200 major corporations to pull $7B in advertising from Facebook during the month of July. And we’re just getting started. With the lies Trump continues to spread about voting fraud, the calls for violence against protestors, and the implications for November’s elections and the pandemic in allowing misinformation to spread, we simply have too much at stake. 

  • social list opener
  • Tech Justice

AirBNB Launches Project to Expose & Reign in Discrimination on its Platform

After a year of Color Of Change working with AirBNB to address housing discrimination online, the company has launched Project Lighthouse—an initiative to expose, track, and stop discrimination by people renting or reserving apartments on their site. Its goal is to figure out how names and profile photos create a perception of a person’s race, then use that information to develop new features that ensure people of color are treated fairly and equally on AirBNB. The company plans to create a tech team whose job is to fight bias, have hosts confirm reservations before seeing guests’ photos, and recruit more people of color to host. AirBNB also set new benchmarks for increasing the number of people of color on their staff and Board of Directors to boost diversity there. 

  • social list opener
  • Economic Justice

Target Raises Minimum Wage, Making COVID-19 Pay Increase Permanent

After Color Of Change sent a demand letter urging Target to pay their frontline employees a living wage, the company agreed to raise its base wage to $15 an hour. That means full-time and part-time employees will benefit from the $2 “hazard pay” increase announced during COVID-19. While Target saw a surge in sales and largely kept stores open during the pandemic, their workers have raised concerns about hazard pay and health benefits. This is part of our ongoing work to show companies pledging to fight racism and injustice how they can start with the way they value and compensate their own employees, many of whom are people of color. Before we spoke out, Target’s salary bump was slated to expire in July—as many retailers are phasing out their pandemic bonuses.

  • social list opener

Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


July 18, 2020

OP-ED: Will Zuckerberg Dump Trump, or Continue to Serve Him?

Color Of Change President Rashad Robinson writes on his recent meeting with Mark Zuckerberg and Facebook’s failure to take civil rights seriously. In the end, Zuckerberg has too much to gain financially by continuing to pander to Trump and his racist supporters. “In 2020, Facebook’s indulgent and laissez-faire policies have enabled hateful harassment, rampant misinformation and disinformation, and the suppression of Black organizers… Zuckerberg sees white nationalism – and racism in general – as a political issue of right versus left, instead of a moral issue of right versus wrong.”

  • social list opener
July 15, 2020

It’s Not Just Your Feed. Political Content Has Taken Over Instagram.

Instagram has long been the social media platform where people go to escape. But now the Black Lives Matter movement pushed the platform into racial politics and it’s increasingly where white Gen Z’ers are getting an education in solidarity and how to be an ally. Color Of Change’s Sr. Campaign Director Brandi Collins-Dexter says, “Instagram has always been Blacker, more Latinx, younger — groups that are on the front lines right now in a number of ways… For us, the personal is political, and it’s hard to untangle those two.”

  • social list opener
July 10, 2020

Recording Academy Partners With Color Of Change To Advance Diversity In Music

In the weeks since George Floyd was killed, nearly every US industry has come under pressure to face their shortcomings when it comes to racial equality. In music, the Recording Academy just announced it will team up with Color Of Change to launch a set of initiatives to open the industry. Valeisha Butterfield Jones from the Academy said, “They’ve done great work in the TV and film industries, and we saw opportunity for us to do similar work to drive change and amplify the voices of Black people and creators in music through a partnership.”

  • social list opener
July 9, 2020

Police Surveilled George Floyd Protests with Help from Twitter-Affiliated Startup

Dataminr helped law enforcement monitor the protests that swept the country after the killing of George Floyd, tipping police off to social media posts with the latest whereabouts and actions of demonstrators. COC Sr. Campaign Director Brandi Collins-Dexter says, “We know that law enforcement agencies spend a breathtaking amount of money to aggressively track, target, and surveil Black communities. Twitter can’t have it both ways, courting Black activists and marketing themselves as the preeminent tool for organizing against injustice, while turning a blind eye to companies contracting with them for surveillance.”

  • social list opener
July 8, 2020

In Reversal, Facebook To Label Politicians’ Harmful Posts As Ad Boycott Grows

As more big brands pledged to stop advertising on Facebook — costing the company $7B so far — Zuckerberg reversed his stance and agreed to put a warning label on posts that break its hate speech and harmful content rules. Previously Facebook refused to remove, punish, or call out content so long as it was considered newsworthy. But it appears #StopHateforProfit, organized by Color Of Change, the NAACP, and Anti-Defamation League is having an impact. The question remains whether Zuckerberg will take the kind of action needed to stop white nationalist and hate groups from proliferating.

  • social list opener
July 8, 2020

Coronavirus Inside Prisons Doesn’t Just Affect Inmates. It Affects Communities of Color.

This article explains how COVID-19 will further devastate communities of color if officials don’t let more people out of prisons and jails. Color Of Change helped launch #ClemencyWorks, circulating petitions urging governors to grant clemency to the most vulnerable people behind bars. More than 70 organizations nationwide have signed on, calling on “DAs, mayors, sheriffs and judges, locally elected people who have the ability to drastically decarcerate” to do the right thing according to Scott Roberts, COC’s Sr. Director of Criminal Justice Campaigns.

  • social list opener

Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

Back to top