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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Now's the Time to Tell Black Stories & Change Hollywood

    See how Color Of Change and Michael B. Jordan are teaming up to transform Hollywood by investing in Black creatives and anti-racist content while pushing for a more just, inclusive, and equitable film 'n TV industry.
  • Fire the Officers who Killed Breonna Taylor

    Because of your outcries for #JusticeforBre, the FBI has announced an investigation into the murder of Breonna Taylor. But that is not enough. Louisville's Mayor Greg Fischer needs to fire the officers now!
  • Facebook, Stop Hate for Profit

    Color Of Change has spent 5 years trying to get Facebook to stop the spread of hate on its platform. But Zuckerberg refuses to address the ways Facebook promotes white nationalist groups and fuels anti-Black violence. So far companies have pulled $7B in advertising. Let's keep the heat up.
  • We Will Fight Until Justice Is Real!

    See how we're building an ever stronger movement in response to the killings of George Floyd, Breonna Taylor, Tony McDade, Rayshard Brooks, and so many others. Together, we can end the war on Black people.
  • Policing Doesn't Keep Us Safe. Communities Do.

    Because of your outrage and action, mayors across the US are promising to reassess how money is funneled to police departments. Minneapolis even voted to disband its police force. Help us change the institution of policing forever.
  • Make Companies Put Money Where Their Mouths Are

    After George Floyd was murdered, companies raced to release statements of support for Black people. It's time they take ACTION to treat Black employees and customers like they matter.
  • Cop Shows Normalize Violent Abusive Policing

    Our newest report reveal how law 'n order dramas mis-represent the realities of prisons and policing & the writers are overwhelmingly white. It's time for TV shows that tell the whole truth.
  • Fighting Back During Pandemic

    See what we're doing -- on economic relief, criminal justice, and access to healthcare -- to stand up for our communities and make sure leaders address the ways COVID-19 is hitting Black, Brown, and poor people the hardest.
  • Get Counted in the 2020 Census!

    There is a disturbing history of Black people being undercounted. Those who suppress the votes of our communities are working hard to keep us from participating in the Census too. And when we’re undercounted, our communities get underfunded and underserved. But together we can change things.


Tell the National Federation of State High School Associations to lift the ban on hijabs now!

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Tell SXSW to refuse to collude with ICE!

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Tell Disney CEO, Bob Iger: #QuitTheCouncil!

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


February 22, 2020

Hilton Hotel To Host Neo-Confederate Group Conference During Black History Month

Color Of Change is pressing Hilton to stop the Sons of the Confederate Veterans from holding a major gathering at their hotel. Campaign director Brandi Collins-Dexter is quoted: “Allowing this hate-filled organization space at your hotel validates its existence and intentions. They, much like neo-Nazis, recognize Confederate iconography as an expression of white supremacy and the deadly ways it intersects with this country’s toxic legacies of racism.”

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February 21, 2020

#OscarsSoWhite Is Still Going Strong

Our Twitter takeover and work with #OscarsSoWhite founder April Reign is mentioned in this piece as the Oscars runs up against the same problem it’s had for decades: a lack of diversity. “Presented without comment,” Rashad tweeted. “In 2017: 18 Black nominees In 2018: 13 Black nominees In 2019: 15 Black nominees In 2020: 5 Black noms #OscarsSoWhite #Oscars.”

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February 14, 2020

How Rashad Robinson, Racial Justice Activist, Spends His Sundays

The New York Times profiles a day in the life with COC President Rashad Robinson – from interviewing Democratic presidential candidates to pushing forward strategies to overhaul our criminal justice system to good old-fashioned Sunday brunch. Since Rashad took charge of COC, the organization has grown by more than a million members.

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February 6, 2020

TV Cop Shows Affect Real-World Policing, Study Says

Rashad explains how crime TV shows – and how they distort our understanding of our justice system – shapes how people look at crime, injustice, and racist violent policing in the real world. “These shows paint this magical space in cities like New York and Chicago where people of color exist but somehow racism doesn’t.” These shows rarely depict how disproportionately Black people are targeted by police or how bias is baked into the system.

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February 2, 2020

Superbowl Ads Dialed Up Fun as an Antidote to Politics

Superbowl ads went for fun over serious this year. The big exception: an NFL ad about the devastation police violence has on families. But many were quick to point out the league’s hypocrisy given the exile of Colin Kaepernick for taking a knee. Rashad tweeted, “Every attempt by the @NFL to rehabilitate its image among Black viewers will ring hollow as long as Kaepernick is still unsigned to an NFL team. You cannot co-opt his message and blackball him at the same time.”

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January 26, 2020

Are Crime Shows Slowing Justice Reform?

This article explores the political and social impact of crime TV shows, and dives into the data in our latest report Normalizing Injustice. Rashad is quoted: “Only someone who doesn’t have to suffer the consequences of a criminal justice system would say that these shows are apolitical.” Indeed, fictional misrepresentations of the criminal justice system on TV may be thwarting much-needed reforms in the real world.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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