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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.

Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


April 10, 2020

Racial Slurs & Swastikas Fuel Civil Rights Pressure On Zoom

As more of daily life moves onto Zoom, harassers have begun taking their racial and sexist slurs there with “Zoombombing.” Color Of Change met with executives at Zoom to expose organized attacks on users and get the company to release a plan to stop racial harassment, step up security, and hire a Chief Diversity Officer. Rashad is quoted on how serious the attacks are. “Black women are having a church gathering [on Zoom], and have people come in drawing genitalia and calling them the N-word.”

  • social list opener
April 2, 2020

Black Communities Are on the ‘Frontline’ of the COVID-19 Pandemic. Here’s Why

The Root’s latest article is a hard-hitting expose on how, from pushing Black people into more polluted, less desirable neighborhoods with less services, healthcare, and quality food, societal inequities guaranteed people of color would be hit hardest by COVID-19. Rashad is quoted, “Poverty and inequality [are] not unfortunate, like a car accident. They are manufactured by those in power. Unless we do something to change the rules and change the dynamics, they will continue to use this moment to manufacture more.”

  • social list opener
April 1, 2020

Jim Clyburn Changed Everything for Joe Biden’s Campaign

Rashad Robinson is quoted in this profile on Jim Clyburn, the lawmaker who helped deliver the Black vote to Joe Biden in South Carolina. “The primary results underscored lessons candidates would do well to heed: Black voters can make or break a campaign. From Pete Buttigieg and Amy Klobuchar dropping out after seeing no pathway to the Black vote after South Carolina, to Biden taking home many Southern states, the message is clear.”

  • social list opener
April 1, 2020

Criminal Justice Groups Take Aim at NY Governor’s Plan to Roll Back Bail Reform

Amid COVID-19 and heated budget negotiations, New York is quietly trying to undo reforms to end money bail. Color Of Change’s Criminal Justice Campaign Director Clarise McCants is quoted, “What Gov. Cuomo is proposing will send legally innocent people into jails to die. With the horrific conditions we’re seeing at jails across the state, anything but getting people out of those cages is a death sentence.”

  • social list opener
March 24, 2020

You Need to Care About the Census, Now More then Ever

Color Of Change’s Senior Director of Digital Engagement & Democracy Jennifer Edwards explains why it’s so important to be part of the 2020 Census and how it’s the young, the poor, and people of color who get passed over. More than 800,000 Black people were missed in 2010 which robs our community of investment in public education, roads, services, and most importantly, political power. Get counted today at

  • social list opener
March 23, 2020

Coronavirus Pandemic and Black People: An Action Plan to Protect Our Community

In his augural COVID-19 column with BET, Color Of Change President Rashad Robinson explains the adage that “When America gets a cold, Black people get the flu.” And the coronavirus is no ordinary flu. This pandemic is a public and financial crisis for Black people, but we have the power to help one another get the care and support we need.

  • social list opener

Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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