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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Music to Make Your Juneteenth Memorable

    This Juneteenth, celebrate with a free mix from DJ Tay paying homage to the Black experience. It's 98 minutes of Black history, Black joy, and Black liberation that pairs perfectly with some of the digital events we'll be hosting.
  • Divest from NYPD & Invest in NYC!

    We are calling on New York City Council members to immediately reallocate $1B of the NYPD’s $10B operational budget back to communities in NYC. Black New Yorkers shouldn't have to live in fear of the police.
  • Companies Need to Stand with Olympic Athlete Activists

    We are calling on corporate sponsors to stand up against the International Olympic Committee's Rule 50, which punishes athletes who raise their voice for change. We've come too far to tell Black athletes to “shut up and play.”
  • Biden, Protect Black Migrants

    The Biden Administration has sent 1,300 Haitian migrants including babies and pregnant women back to Haiti during a violent political crisis. Many more have been locked in cages in detention centers. For years the U.S. backed Haiti's dictatorship. We can't turn our back on Haitians now.
  • Tell Google to Conduct a Racial Equity Audit!

    Google was quick to issue statements of support for Black people following the murder of George Floyd, but their business practices tell a different story. They blocked ads tied to Black Lives Matter videos while allowing them for white nationalist groups.
  • Congress, Act to End Gun Violence

    Guns were the leading cause of death in 2019 for young adults 20-24, accounting for more the deaths of young Black men. We need Congress to act to protect communities targeted by gun violence. We’re calling on Congress to pass the American Jobs Plan.
  • Tell Biden to Eliminate Student Loan Debt

    For too long, Black people have been trapped in lifelong, impossible-to-repay student loans. With the pandemic, people are struggling just to make rent and stay afloat. Now's the time for our president to cancel student debt.
  • Stand with Justice for Greenwood!

    Tulsa’s leaders repeatedly denied reparations to the descendants and survivors of the Tulsa Race Massacre. Now, on the 100th anniversary, the Centennial Commission and city received $30 million for its celebration. We're demanding they give 80% to those still waiting for justice.
  • Protect Our Right to Protest for Racial Justice

    Tell your governor to say no. 34 states are introducing 81 new punitive anti-protest bills to try to roll back the people power that led to the biggest leap for racial justice in generations. We can't afford to go backwards now.


  • Media Justice

RCA Drops R. Kelly

For decades people in the music industry turned a blind eye to R. Kelly’s blatant sexual and emotional abuse of women and girls. We teamed up with dream hampton to promote and elevate her docu-series Surviving R. Kelly, which was streamed 25M times – then went after RCA, successfully pressuring them to drop R. Kelly from their label. This sends a message to all artists and record labels – you can no longer profit off of abusers and hold out artists who exploit women and girls as cultural icons.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


September 20, 2020

Color of Change: Tackling Systemic Racism One Strategy at a Time

Read the New York Times’s feature on Color Of Change as we reach 15 years of building momentum for racial justice. The article explores how we got from Hurricane Katrina in 2005 to the global protests after George Floyd’s death, the fight to fix Big Tech and create power during COVID-19, and where the movement is going next. Rashad Robinson is quoted: “We’ve taken risks, we’ve been smarter about who we are and we’ve, in many ways, had to walk into rooms where people expected one thing from us and we’ve been able to do a lot more things. And that’s the story of Black people in America.”

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September 20, 2020

Regina King, Zendaya Emmy Wins Highlight Historic Year for Black Actors

After an unprecedented number of Black performers received Emmy nominations this year, a record number of Black performers took home trophies. Color Of Change’s President Rashad Robinson is quoted: “I don’t want to discount what it means for Black performers to be recognized in ways that they should be. But we can’t mistake presence for power. Power is the ability to change the rules. It’s like, ‘Oh we’re going to do something for this community this year,’ but even the act of doing something for someone else creates who is mainstream and who is [on the] margins — who is inside and who needs to be let in.”

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September 15, 2020

Not So White Emmys: A Blip, or Real Progress on Diversity?

From Insecure’s cast of Black women to the Muslim-American star of Ramy, 2020’s Emmy nominations are an unprecedented show of recognition for people of color on TV. Color Of Change President Rashad Robinson is quoted on how nominations open doors for other Black, Asian, and Latino actors and shape perceptions in the real world. “What these awards represent is the industry’s way of letting people in, of creating access to jobs and opportunities. It dictates the stories we get to see in the world about who we are, and that has deep implications on the unwritten rules about how we are treated.”

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September 10, 2020

Election Night Simulation: What Happens In A Contested Election?

Color Of Change Vice President Arisha Hatch helps tease out Election Night scenarios and explain how activists are preparing for Trump to falsely and prematurely declare himself winner. See what we’re doing to make sure people can vote safely, our votes are counted, and social media companies know they’ll be held accountable for spreading misinformation or aiding and abetting Trump’s illegitimate power grabs. Watch the full video at–AED0Y

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September 4, 2020

Only 7% of People Behind Bars Have Access to Soap & Basic Necessities to Stop COVID-19

Common Dreams covers Color Of Change’s and Essie Justice’s new report on the impact of the pandemic on incarcerated people and people with incarcerated loved ones. What we found is horrifying: COVID-19 is spreading rapidly in prisons and jails because of lack of healthcare and access to necessities like soap and disinfectant. The report calls attention to the harm Black women are enduring as the pandemic has aggravated the financial insecurity, childcare responsibilities, isolation, and physical and psychological stresses. We surveyed more than 700 people in 45 states: 62% of respondents said their loved ones behind bars are scared they will lose their lives to COVID 19. Read the report at

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September 2, 2020

Seven Years of Toil: Inside Color Of Change’s Fight to Fix Big Tech

Protocol features Color Of Change’s work since 2013 — led by Arisha Hatch, Rashad Robinson and Brandi Collins-Dexter — to hold tech companies accountable for racist propaganda, misinformation, and letting algorithms put sensationalism and profits above people of color. Since George Floyd’s killing and the nation’s reckoning on racial justice and the organization’s role in organizing #StopHateForProfit, a $7B ad boycott, the stakes have gotten higher. Color Of Change has a seat at the table with execs at the big tech companies. But are they ready to take responsibility for their inaction?

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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