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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.

RECENT VICTORIES

  • Tech Justice

Twitter Bans Hate Content & Permanently Bars KKK Founder David Duke

After a year of consistent pressure by Color Of Change members, Twitter agreed to a new policy banning hate speech and permanently suspending Ku Klux Klan founder David Duke from the platform. Duke repeatedly violated Twitter’s rules against promoting violence against people based on race, religion, or ethnicity. He used social media to spread his message of white supremacy, regularly insulting and threatening Black people, Jewish people, women, and LGBTQ people. We will continue to work with Twitter to make sure they fully enforce their new “no hateful conduct” rules — to keep hateful rhetoric online from fueling real-world violence and to crack down on misinformation around the upcoming elections and COVID-19.

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  • Tech Justice

#StopHateForProfit Coalition Leads $7B Advertising Boycott Against Facebook

For years, Color Of Change has demanded Facebook stop hate speech, calls to violence, racist lies, and housing discrimination on its platform. We’ve pressed Facebook to do more to protect Black people online and pushed them to release a civil rights audit of their practices. But they continue to put profits above people. So we joined with the NAACP, Anti-Defamation League, and several other justice groups to launch #StopHateForProfit. Together we’ve persuaded more than 200 major corporations to pull $7B in advertising from Facebook during the month of July. And we’re just getting started. With the lies Trump continues to spread about voting fraud, the calls for violence against protestors, and the implications for November’s elections and the pandemic in allowing misinformation to spread, we simply have too much at stake. 

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  • Tech Justice

AirBNB Launches Project to Expose & Reign in Discrimination on its Platform

After a year of Color Of Change working with AirBNB to address housing discrimination online, the company has launched Project Lighthouse—an initiative to expose, track, and stop discrimination by people renting or reserving apartments on their site. Its goal is to figure out how names and profile photos create a perception of a person’s race, then use that information to develop new features that ensure people of color are treated fairly and equally on AirBNB. The company plans to create a tech team whose job is to fight bias, have hosts confirm reservations before seeing guests’ photos, and recruit more people of color to host. AirBNB also set new benchmarks for increasing the number of people of color on their staff and Board of Directors to boost diversity there. 

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

July 23, 2020

The End of the Filibuster — No, Really

Throughout much of the 20th century, segregationists relied on Senate filibusters to block legislation promising equal rights. Rashad Robinson is quoted on this piece on how racial justice activists are cautioning Democrats to be prepared for eruptions if they allow Senate Republicans to kill long overdue civil rights bills on police reform, voting rights, and investing in Black communities. “It will be unacceptable to people who have waited a long time. It will be unacceptable to people who are already skeptical of electoral politics. It will be unacceptable telling people to wait more time.”

  • social list opener
July 23, 2020

Michael B. Jordan & Color Of Change Launch #ChangeHollywood to Change ‘Rules of the Game’

This article talks about our new #ChangeHollywood initiative with Michael B. Jordan — a road map to transform Hollywood by investing in anti-racist content, authentic Black stories, and Black talent. On the heels of calls to #DefundThePolice, #ChangeHollywood also has a plan to take the funds being cut from law enforcement budgets and invest them into supporting Black communities.

  • social list opener
July 20, 2020

Police Take a Knee. Mayor Paints a Mural. But Activists Still See ‘Waffling.’

D.C.’s mayor had Black Lives Matter painted in the streets a few blocks from the White House as a show of support for George Floyd and the calls to end police violence. The irony is, many of the leaders calling for racial justice have been obstacles to overhauling local departments ’til now. That’s why activists are skeptical that these symbolic gestures will lead to real change. COC’s Sr. Director of Criminal Justice Campaigns Scott Roberts is quoted, “The people who have had the power to address this have ignored it. It took a video of someone literally being strangled to death for over 8 minutes, and uprisings all over the country, for politicians to listen to what Black communities have been saying for decades.”

  • social list opener
July 18, 2020

OP-ED: Will Zuckerberg Dump Trump, or Continue to Serve Him?

Color Of Change President Rashad Robinson writes on his recent meeting with Mark Zuckerberg and Facebook’s failure to take civil rights seriously. In the end, Zuckerberg has too much to gain financially by continuing to pander to Trump and his racist supporters. “In 2020, Facebook’s indulgent and laissez-faire policies have enabled hateful harassment, rampant misinformation and disinformation, and the suppression of Black organizers… Zuckerberg sees white nationalism – and racism in general – as a political issue of right versus left, instead of a moral issue of right versus wrong.”

  • social list opener
July 17, 2020

Breonna Taylor & Why Black Women Are Tired of Being Left Out of Our Own Fight

This article explains that although Black women are often victims of racial violence and leading groups like Black Lives Matter, they are rarely upheld as symbols of the movement for racial justice. The murder of Breonna Taylor may change that. Arisha Hatch, Color Of Change’s vice president says that the media often doesn’t take the deaths of Black women seriously. “It sometimes feels like when Black women are victims, we don’t get the same amount of attention. It can signal a hierarchy in terms of who matters.” She has noticed in her 8 years at Color of Change a trend in headlines that often render Black and trans women who are killed invisible.

  • social list opener
July 15, 2020

It’s Not Just Your Feed. Political Content Has Taken Over Instagram.

Instagram has long been the social media platform where people go to escape. But now the Black Lives Matter movement pushed the platform into racial politics and it’s increasingly where white Gen Z’ers are getting an education in solidarity and how to be an ally. Color Of Change’s Sr. Campaign Director Brandi Collins-Dexter says, “Instagram has always been Blacker, more Latinx, younger — groups that are on the front lines right now in a number of ways… For us, the personal is political, and it’s hard to untangle those two.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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