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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.


  • Economic Justice

Target Raises Minimum Wage, Making COVID-19 Pay Increase Permanent

After Color Of Change sent a demand letter urging Target to pay their frontline employees a living wage, the company agreed to raise its base wage to $15 an hour. That means full-time and part-time employees will benefit from the $2 “hazard pay” increase announced during COVID-19. While Target saw a surge in sales and largely kept stores open during the pandemic, their workers have raised concerns about hazard pay and health benefits. This is part of our ongoing work to show companies pledging to fight racism and injustice how they can start with the way they value and compensate their own employees, many of whom are people of color. Before we spoke out, Target’s salary bump was slated to expire in July—as many retailers are phasing out their pandemic bonuses.

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  • Coronavirus Response

DoorDash to Drive Business to Black-Owned Restaurants Hurt by COVID-19

After Color Of Change led a survey on how Black and Latino businesses are faring during the pandemic, DoorDash agreed to create a new feature highlighting Black-owned restaurants. They will be working with us on a program to support and drive customers to Black merchants on the app and to reduce bias on their platform.

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  • Criminal Justice

Charges Dropped Against Breonna Taylor’s Boyfriend After Cops Killed Her

Breonna Taylor was brutally shot and killed when cops showed up at her door unannounced in the middle of the night. Her boyfriend Kenneth Walker heard police ramming open their front door and fired a shot in self-defense, eliciting a barrage of gunfire from cops, who hit Taylor and left her dying on the floor of her hallway. Police had come to the wrong house, with no warrant, and tried to coverup their fatal mistake by acting like they were on a drug raid. After 45,000 Color Of Change members created a public outcry, Louisville’s Commonwealth Attorney agreed to drop attempted murder charges against Walker.  We continue to fight for #Justice4Breonna. The FBI is now investigating her murder.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


July 10, 2020

Recording Academy Partners With Color Of Change To Advance Diversity In Music

In the weeks since George Floyd was killed, nearly every US industry has come under pressure to face their shortcomings when it comes to racial equality. In music, the Recording Academy just announced it will team up with Color Of Change to launch a set of initiatives to open the industry. Valeisha Butterfield Jones from the Academy said, “They’ve done great work in the TV and film industries, and we saw opportunity for us to do similar work to drive change and amplify the voices of Black people and creators in music through a partnership.”

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July 9, 2020

Police Surveilled George Floyd Protests with Help from Twitter-Affiliated Startup

Dataminr helped law enforcement monitor the protests that swept the country after the killing of George Floyd, tipping police off to social media posts with the latest whereabouts and actions of demonstrators. COC Sr. Campaign Director Brandi Collins-Dexter says, “We know that law enforcement agencies spend a breathtaking amount of money to aggressively track, target, and surveil Black communities. Twitter can’t have it both ways, courting Black activists and marketing themselves as the preeminent tool for organizing against injustice, while turning a blind eye to companies contracting with them for surveillance.”

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July 8, 2020

In Reversal, Facebook To Label Politicians’ Harmful Posts As Ad Boycott Grows

As more big brands pledged to stop advertising on Facebook — costing the company $7B so far — Zuckerberg reversed his stance and agreed to put a warning label on posts that break its hate speech and harmful content rules. Previously Facebook refused to remove, punish, or call out content so long as it was considered newsworthy. But it appears #StopHateforProfit, organized by Color Of Change, the NAACP, and Anti-Defamation League is having an impact. The question remains whether Zuckerberg will take the kind of action needed to stop white nationalist and hate groups from proliferating.

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July 8, 2020

Coronavirus Inside Prisons Doesn’t Just Affect Inmates. It Affects Communities of Color.

This article explains how COVID-19 will further devastate communities of color if officials don’t let more people out of prisons and jails. Color Of Change helped launch #ClemencyWorks, circulating petitions urging governors to grant clemency to the most vulnerable people behind bars. More than 70 organizations nationwide have signed on, calling on “DAs, mayors, sheriffs and judges, locally elected people who have the ability to drastically decarcerate” to do the right thing according to Scott Roberts, COC’s Sr. Director of Criminal Justice Campaigns.

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July 7, 2020

Facebook Just Lost One of the Biggest Advertisers in the World for the Rest of 2020

First Unilever, one of Facebook’s top advertisers, joined the #StopHateForProfit boycott, then Coca-Cola said it would suspend its advertising. Color Of Change President Rashad Robinson is quoted, “This brings us a huge step forward in holding Facebook accountable for enabling hateful, denigrating and discriminatory content against Black people. Facebook leaders should understand the gravity of this movement for civil rights and take urgent steps to remedy its harms, including implementing a permanent civil rights infrastructure. Facebook cannot afford to look away anymore.”

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July 4, 2020

Influencers Use Breonna Taylor Memes to Demand Arrest of Louisville Police

As officers responsible in the killings of George Floyd and Rayshard Brooks have now been arrested and charged, justice remains elusive for Breonna Taylor. Cases of Black women killed by police are historically overlooked and neglected, Scott Roberts, Color Of Change’s Sr. Director of Criminal Justice Campaigns says. “It can drift away from our memory and next thing we know the folks who need to be held accountable feel like the pressure is lessened and they don’t have to act. However, we have to keep this on our minds and on our hearts.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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