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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Now's the Time to Tell Black Stories & Change Hollywood

    See how Color Of Change and Michael B. Jordan are teaming up to transform Hollywood by investing in Black creatives and anti-racist content while pushing for a more just, inclusive, and equitable film 'n TV industry.
  • Fire the Officers who Killed Breonna Taylor

    Because of your outcries for #JusticeforBre, the FBI has announced an investigation into the murder of Breonna Taylor. But that is not enough. Louisville's Mayor Greg Fischer needs to fire the officers now!
  • Facebook, Stop Hate for Profit

    Color Of Change has spent 5 years trying to get Facebook to stop the spread of hate on its platform. But Zuckerberg refuses to address the ways Facebook promotes white nationalist groups and fuels anti-Black violence. So far companies have pulled $7B in advertising. Let's keep the heat up.
  • We Will Fight Until Justice Is Real!

    See how we're building an ever stronger movement in response to the killings of George Floyd, Breonna Taylor, Tony McDade, Rayshard Brooks, and so many others. Together, we can end the war on Black people.
  • Policing Doesn't Keep Us Safe. Communities Do.

    Because of your outrage and action, mayors across the US are promising to reassess how money is funneled to police departments. Minneapolis even voted to disband its police force. Help us change the institution of policing forever.
  • Make Companies Put Money Where Their Mouths Are

    After George Floyd was murdered, companies raced to release statements of support for Black people. It's time they take ACTION to treat Black employees and customers like they matter.
  • Cop Shows Normalize Violent Abusive Policing

    Our newest report reveal how law 'n order dramas mis-represent the realities of prisons and policing & the writers are overwhelmingly white. It's time for TV shows that tell the whole truth.
  • Fighting Back During Pandemic

    See what we're doing -- on economic relief, criminal justice, and access to healthcare -- to stand up for our communities and make sure leaders address the ways COVID-19 is hitting Black, Brown, and poor people the hardest.
  • Get Counted in the 2020 Census!

    There is a disturbing history of Black people being undercounted. Those who suppress the votes of our communities are working hard to keep us from participating in the Census too. And when we’re undercounted, our communities get underfunded and underserved. But together we can change things.


  • Criminal Justice

Google Bans Bail Ads

Color Of Change has been working to end money bail, which is one of the largest drivers of incarceration of Brown and Black people. People should never be locked up simply because they can’t afford to pay bail. We’ve gone after the predatory bail bonds industry, partnering with Jay-Z on a video, publishing an op-ed in the New York Times, and successfully pressing Google to pull its ads for bail. This makes it harder for bail agencies to exploit people and sets a new norm that major companies should steer clear of those profiteering from mass incarceration.

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  • Media Justice

RCA Drops R. Kelly

For decades people in the music industry turned a blind eye to R. Kelly’s blatant sexual and emotional abuse of women and girls. We teamed up with dream hampton to promote and elevate her docu-series Surviving R. Kelly, which was streamed 25M times – then went after RCA, successfully pressuring them to drop R. Kelly from their label. This sends a message to all artists and record labels – you can no longer profit off of abusers and hold out artists who exploit women and girls as cultural icons.

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  • Media Justice


We did something that we were told was impossible. When we first launched this campaign in 2014, people told us that we were no match for Bill O’Reilly. That no amount of public pressure, especially not from a Black organization, could ever change anything at Fox News. Our resources and time would be better spent elsewhere.

But our members spoke and we listened. And Fox News has officially announced that Bill O’Reilly’s platform for anti Black vitriol and misogyny has been canceled.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


April 27, 2020

Job or Health? Restarting the Economy Threatens to Worsen Economic Inequality

The pandemic has worse race and class divides in America. As work restrictions loosen another gap is emerging, between people with the power to control their exposure and those mostly Black and Brown workers forced to choose between potential sickness or certain poverty. As Rashad is quoted, “The inequality we’re seeing isn’t unfortunate like a car accident. It’s unjust. It’s being manufactured through a whole set of choices.”

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April 14, 2020

A Short Jail Stay Could Turn into a Death Sentence During COVID-19

Forbes lifts up our #FreeBlackMamas National Bailout, an effort Color Of Change participates in each year to raise bail funds and bring women home now. So many people in jail are there not because they’ve done anything wrong, but because they can’t afford to pay their way out. Women lose jobs, parental rights, and during the pandemic, staying out of jail is a matter of basic safety. That’s why Forbes features the National Bailout in their COVID-19 Giving Guide.

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April 10, 2020

Racial Slurs & Swastikas Fuel Civil Rights Pressure On Zoom

As more of daily life moves onto Zoom, harassers have begun taking their racial and sexist slurs there with “Zoombombing.” Color Of Change met with executives at Zoom to expose organized attacks on users and get the company to release a plan to stop racial harassment, step up security, and hire a Chief Diversity Officer. Rashad is quoted on how serious the attacks are. “Black women are having a church gathering [on Zoom], and have people come in drawing genitalia and calling them the N-word.”

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April 2, 2020

Black Communities Are on the ‘Frontline’ of the COVID-19 Pandemic. Here’s Why

The Root’s latest article is a hard-hitting expose on how, from pushing Black people into more polluted, less desirable neighborhoods with less services, healthcare, and quality food, societal inequities guaranteed people of color would be hit hardest by COVID-19. Rashad is quoted, “Poverty and inequality [are] not unfortunate, like a car accident. They are manufactured by those in power. Unless we do something to change the rules and change the dynamics, they will continue to use this moment to manufacture more.”

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April 1, 2020

Jim Clyburn Changed Everything for Joe Biden’s Campaign

Rashad Robinson is quoted in this profile on Jim Clyburn, the lawmaker who helped deliver the Black vote to Joe Biden in South Carolina. “The primary results underscored lessons candidates would do well to heed: Black voters can make or break a campaign. From Pete Buttigieg and Amy Klobuchar dropping out after seeing no pathway to the Black vote after South Carolina, to Biden taking home many Southern states, the message is clear.”

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April 1, 2020

Criminal Justice Groups Take Aim at NY Governor’s Plan to Roll Back Bail Reform

Amid COVID-19 and heated budget negotiations, New York is quietly trying to undo reforms to end money bail. Color Of Change’s Criminal Justice Campaign Director Clarise McCants is quoted, “What Gov. Cuomo is proposing will send legally innocent people into jails to die. With the horrific conditions we’re seeing at jails across the state, anything but getting people out of those cages is a death sentence.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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