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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Break Up Big Tech!

    For years, we’ve wondered why Google, Facebook, and Twitter won’t stop promoting the kinds of conspiracy theories that led to the attack on the Capitol. The reason? Their platforms are built to foster engagement and growth--at ALL costs. It's time for legislation.
  • Investigate White Supremacist Ties with Capitol Police

    It's clear: the police charged with securing the U.S. Capitol Complex allowed white supremacists to run wild through the halls of Congress, leading to 5 deaths and putting democracy at risk. Tell Congress to investigate, stat.
  • Fire Police Who Defended Capitol Rioters!

    John Catanzara, president of the Chicago Police Union, has gone on record defending the Capitol rioters. There's no room in law enforcement for siding with violent acts of white supremacy. #FireCatanzara now!
  • Protect Black Students

    Imagine being labeled a criminal because you survived abuse or got a “D” in school. Several Florida schools are doing just that, creating a secret list of children that might “fall into a life of crime” based on highly sensitive information and sharing it with police. It has to stop.
  • Submit Your Favorite Black-Owned Business

    Black businesses need our support, this year especially as they struggle to survive COVID-19. That's why Color Of Change is releasing a greenbook of businesses we love. Submit a Black business in your town today.
  • Support Black Changemakers

    Two years ago we partnered with Ron Brown High on our voter initiative. Since then students have registered voters, done service learning, and spent hours talking to Black voters. Now you have the chance to keep the young men there learning and smiling.
  • We Cannot Survive COVID-19 Without Cash Relief

    Tell Speaker Pelosi we need more. Folks are hurting. The pandemic has exposed glaring inequalities as millions of Black, disabled, and low-income workers have been furloughed, laid off, and given just $1,200 to weather this crisis.
  • Facebook, Step Up & Do Your Job!

    After 5 years trying to get Mark Zuckerberg to stop hate online, Facebook is still allowing white nationalist groups to recruit new members and incite violence. Finally they've suspended Trump, but only until the end of his term.

RECENT VICTORIES

  • Criminal Justice

NY, CO, TX, MD Take a Stand Against Money Bail

In 2019, we scored a number of victories to end money bail. Bail is used to imprison innocent people who don’t have the funds to pay their way out while awaiting trial. In NY and CO, we worked with grassroots groups to support the passage of historic legislation that will slash the jail and prison population. Our campaign to embolden progressive prosecutors to end money bail continues too. In Prince George, MD, the State’s Attorney announced her office will no longer request cash bail. In Bexar County, TX the DA recommends people who cannot afford bail be released unless they’re specifically a “flight risk.” Pre-trial detention has ruined the lives of hundreds of thousands of Black and Brown people from Sandra Bland to Kalief Browder and mires many more in impossible debt.

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  • Economic Justice

Wedding Sites Back Away from Plantation Weddings

After Color Of Change reached out to wedding planning sites Pinterest and The Knot, both companies agreed to stop promoting old slave plantations for weddings and stop using language that romanticizes their history. Now the Knot is working with Color Of Change to create new guidelines for vendors. Zola said they’d stop listing plantations and will work with us to ensure their policies “make everyone feel welcome.” Our campaign took off in the media, and was covered in outlets from the FOX and ABC News to the New York Times. With this victory, we sent a clear message to the wedding industry: there’s nothing romantic about slavery. This win moves us one step closer to a world where it is no longer acceptable to make millions by exploiting Black people’s suffering.

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  • Voting & Democracy

Facebook Removes Deceptive Trump Ad

Color Of Change once again held Facebook’s feet to the fire when it decided to run a misleading Trump re-election ad that implied it would take people to participate in the 2020 Census, but routed them to the “Make America Great Again” donation page instead. After we spoke out with tech accountability groups, Facebook reversed course and pulled the ad. Rashad is quoted in the Washington Post: “Going forward, harmful and misleading ads must be flagged in a pre-posting review process, not after they’ve hit hundreds, if not thousands, of news feeds.” Facebook currently has the most permissive and most damaging approach to political speech – allowing candidates to post misleading information and target specific audiences with it.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

August 6, 2020

Facebook Has More to Learn From the Ad Boycott

Read this Q&A with Rashad Robinson on Color Of Change’s five-year history of pressing Facebook to deal with its anti-Black problem — from the days when Black Lives Matter activists were being targeted by users. Wired shares Robinson’s perspective on why civil rights groups cannot be left to police Facebook by themselves. So far, advertisers have pulled more than $7B from Facebook, responding to Color Of Change and the StopHateForProfit coalition’s calls that Zuckerberg knowingly promotes algorithms and policies that foment racism and help hate groups get their message far and wide.

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August 3, 2020

Google Rejects Ad Depicting Police Violence Aimed at Persuading Black Voters

Tech giants are refusing to run a political ad by Priorities USA Action and Color Of Change that calls America a “police state” under Trump. The 30-second ad features a montage of police officers beating, tear-gassing, tasing and running over people protesting racial injustice and includes clips from a June speech from Trump. Hulu and Google have said they object to the “violent imagery” and “disturbing content” regardless of the political value and aims to motivate young and non-white voters distressed with the president’s response to the murder of George Floyd. Decisions to allow or censor content in Silicon Valley are coming under heightened scrutiny as the election nears.

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August 1, 2020

Black Entertainers, Athletes Converge to Deliver Messages of Social Activism

From sports to music, Black influencers are speaking out for racial justice. ABC explores Color Of Change’s #ChangeHollywood initiative, aimed at creating more opportunities for writers, directors and actors of color. COC President Rashad Robinson is quoted, “It’s about power. It’s about the historical aspects of who has gotten to tell stories and who hasn’t, whose stories have been mainstreamed, whose stories have been marginalized. Hollywood does in many ways, have an unforgivable history of stifling Black voices, Black talent, Black creativity and Black brilliance.”

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July 31, 2020

COVID-19, ‘De-funding’ Combine to Slash Police Budgets

This article dives into what cuts to police budgets will mean in cities likes Los Angeles, New York, and Baltimore next year. Right now, many departments are facing major cuts for the first time in more than a decade. Color Of Change’s Sr. Director of Criminal Justice Campaigns Scott Roberts is quoted, “The lack of imagination in public safety has only led to continuing down the same path to investing in more law enforcement.” More and better is possible activists say if cities invest that money in services that truly prioritize keeping people of color and working class communities safe.

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July 31, 2020

How Law & Order’s Dick Wolf Is Reimagining His Shows In The Wake Of The BLM Protests

As the nation ignited with police brutality protests this spring, TV cop shows started to catch a lot of flak. Reality shows that glorify policing, notably Cops and LivePD, were the first to go under sustained pressured from Color Of Change. Then attention turned to Dick Wolf, creator of Law & Order. Now the king of the police procedural is scrambling to save one of TV’s most lucrative franchises. Color Of Change continues to call out such shows, saying that the genre spreads dangerous misinformation about our criminal justice system and essentially functions as a “PR machine for the police.”

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July 30, 2020

Prosecutor: No Charges for Officer in Michael Brown’s Death

This week St. Louis County’s prosecutor announced he will not charge the police officer who fatally shot Michael Brown in Ferguson, a dramatic decision that reopens old wounds amid national outrage over police violence. This marks the third time prosecutors investigated and opted not to charge Darren Wilson. The issue has taken on new life since George Floyd’s death in May. Color Of Change’s Sr. Director of Criminal Justice Campaigns Scott Roberts says that the announcement reveals show just how badly our “criminal justice system fails Black communities by allowing police to operate with impunity.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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