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Sprint, UPS Store, Six Other Companies Pledge No More Ads on Fox News Channel’s Glenn Beck Program

OAKLAND, Calif.—Facing increased pressure from ColorOfChange.org members, eight new companies have pledged not to run ads on Fox News Channel's Glenn Beck going forward. The defections come as ColorOfChange begins emailing the more than 150,000 people who signed its Beck petition to mobilize them to call five major advertisers who refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowes, Red Lobster and Vonage.

The new companies distancing themselves from Beck include Airware Inc. (makers of Brez anti-snoring aids) Ancestry.com, Blaine Labs Inc., Ditech, Farmers Insurance Group, NutriSystem, Sprint and The UPS Store. They join twenty other companies who previously pledged not to run additional ads on Glenn Beck.

The moves come after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

“…Sprint ads appeared as part of a broader rotational package of advertising purchased on the Fox Network,” said Kathleen Dunleavy, a Sprint spokesperson, in an email to ColorOfChange.org. “They were not specifically targeted to the Glenn Beck Show nor should they air during this program going forward.” “…I wanted to let you know that we have taken steps to make sure that [Sprint] will not be advertising on the Glenn Beck show,” Dunleavy later reiterated in a phone message to ColorOfChange.org.

“We have addressed the issue,” said Rich Hallibran, a UPS Store spokesperson, in a phone message to ColorOfChange.org. “You will not see our ads on The Glenn Beck TV program.”

“We are no longer advertising on Beck’s program,” said Susan McGowan, Senior Director of Public Relations at NutriSystem, Inc., in an email to ColorOfChange.org. “You can now include us with the other companies that have stopped advertising.”

“We hear your concerns and are no longer advertising on the Glenn Beck show,” said Cindy Thomas, Chief Marketing Officer for Ditech, in a phone message to ColorOfChange.org.

“Ancestry.com buys television advertising on many networks, including Fox News, but does not sponsor any specific content or program,” said Mike Ward, Public Relations Director for Ancestry.com, in an email to ColorOfChange.org. “However, once this issue surfaced, we instructed Fox News to exclude our advertisements from the Glenn Beck program.”

“I wanted to let you know that AirWare Inc., the manufacturer of Brez anti-snoring aids, has instructed its advertising agency to insure that none of our advertisements run on the Glenn Beck show,” said David Green, Director of Public Relations for AirWare, Inc., in an email to ColorOfChange.org. “Because of the way TV advertising is purchased, company executives were not aware in advance that our ads would be running on the show.”

“We have requested that the ads not appear on the Glen [sic] Beck show,” said Dr. Robert Blaine, President and CEO of Blaine Labs, Inc., in an email to ColorOfChange.org. “Our contract is essentially a, ‘fill in where there is empty space’, [sic] and lately, I guess there has been a lot of empty space on the Beck show due to your organization. Our new contract comes up sometime in September and that show will be stricken from the rotation.” “We do not support [G]lenn [B]eck and do not support his show,” Dr. Blaine continued.

“What we did last Thursday was our advertising department requested of Fox News Channel that they no longer place a portion of our ads on the Glenn Beck Program [sic],” said a spokesperson for Farmers Insurance Group in a phone message to ColorOfChange.org.

The latest defections come as ColorOfChange launches the next phase of its campaign against Beck. Three weeks ago, ColorOfChange.org called on its members to visit https://colorofchange.org/beck/ to sign a petition urging companies who advertise on Glenn Beck to cut off their support of his work. Today, ColorOfChange.org began emailing the 150,000+ people who signed that petition, asking them to call five major advertisers who continue to refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowes, Red Lobster and Vonage.

Members will utilize background materials prepared by ColorOfChange.org during their calls, and have access to a calling tool that makes it easier to call each advertiser and report the result of each conversation. ColorOfChange.org will also today launch web pages dedicated to each advertiser. These pages will explicitly link Clorox, Experian, Lowes, Red Lobster and Vonage to Beck's race-baiting comments. Each page will also provide names and phone numbers of specific company employees that ColorOfChange.org members can reach out to.

“We are thrilled to see another eight companies put their foot down and demand they not be associated with Glenn Beck,” said James Rucker, Executive Director of ColorOfChange.org. “However, these victories only further highlight those that remain in support of Glenn Beck and his race-baiting comments and we will continue to go after these companies and demand they drop their financial support.”

Previous companies who have corrected advertising errors and/or pulled their ads entirely include Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Best Buy, Broadview Security, ConAgra, CVS, GEICO, Lawyers.com, Men’s Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Roche, SC Johnson, Sanofi-Aventis, Sargento, State Farm Insurance, Travelocity and Wal-Mart.

With more than 600,000 members, ColorOfChange.org is the largest African-American online political organization in the country.

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