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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Stop Hate for Profit: Join our Facebook Boycott

    After years of being told it has a problem, Facebook is still failing to stop racist and violent speech from spreading on its platform. So Color Of Change and 8 other justice groups convinced companies to pull $7B in advertising so far.
  • Policing Doesn't Keep Us Safe. Communities Do.

    Because of your outrage and action, mayors across the US are promising to reassess how money is funneled to police departments. Minneapolis even voted to disband its police force. Help us change the institution of policing forever.
  • Fire the Officers who Killed Breonna Taylor

    Because of your outcries for #JusticeforBre, the FBI has announced an investigation into the murder of Breonna Taylor. But that is not enough. Louisville's Mayor Greg Fischer needs to fire the officers now!
  • Cop Shows Normalize Violent Abusive Policing

    Our newest report reveal how law 'n order dramas mis-represent the realities of prisons and policing & the writers are overwhelmingly white. It's time for TV shows that tell the whole truth.
  • Hold Your Local Prosecutor Accountable

    Prosecutors are the most powerful people in the criminal justice system. To protect our communities, we need to start holding these elected officials accountable before another tragedy occurs.
  • #JusticeforFloyd: Charge the Officers with Murder

    On May 25, George Floyd was murdered in broad daylight by Minneapolis police. Officers held their knee on his neck. Bystanders pleaded with them to let Floyd go as he gasped “I can’t breathe.” Help us get justice.
  • Demand Justice for Ahmaud Arbery

    25-year-old Ahmaud Arbery was jogging near his home in Georgia when he was chased, shot, and killed. His death is like a modern-day lynching. A grand jury will hear his case on June 2. We're demanding the two DAs who obstructed his case resign now.
  • Fighting Back During Pandemic

    See what we're doing -- on economic relief, criminal justice, and access to healthcare -- to stand up for our communities and make sure leaders address the ways COVID-19 is hitting Black, Brown, and poor people the hardest.
  • Protect Black-owned Businesses

    Too many Black businesses have been locked out of federal coronavirus relief funds. Nearly half say they'll only be able to stay afloat for 6 months. Congress is working on the PPP, the financial relief program for small business owners. Let's make sure they include us.
  • Get Counted in the 2020 Census!

    There is a disturbing history of Black people being undercounted. Those who suppress the votes of our communities are working hard to keep us from participating in the Census too. And when we’re undercounted, our communities get underfunded and underserved. But together we can change things.

RECENT VICTORIES

  • Tech Justice

#StopHateForProfit Coalition Leads $7B Advertising Boycott Against Facebook

For years, Color Of Change has demanded Facebook stop hate speech, calls to violence, racist lies, and housing discrimination on its platform. We’ve pressed Facebook to do more to protect Black people online and pushed them to release a civil rights audit of their practices. But they continue to put profits above people. So we joined with the NAACP, Anti-Defamation League, and several other justice groups to launch #StopHateForProfit. Together we’ve persuaded more than 200 major corporations to pull $7B in advertising from Facebook during the month of July. And we’re just getting started. With the lies Trump continues to spread about voting fraud, the calls for violence against protestors, and the implications for November’s elections and the pandemic in allowing misinformation to spread, we simply have too much at stake. 

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  • Tech Justice

AirBNB Launches Project to Expose & Reign in Discrimination on its Platform

After a year of Color Of Change working with AirBNB to address housing discrimination online, the company has launched Project Lighthouse—an initiative to expose, track, and stop discrimination by people renting or reserving apartments on their site. Its goal is to figure out how names and profile photos create a perception of a person’s race, then use that information to develop new features that ensure people of color are treated fairly and equally on AirBNB. The company plans to create a tech team whose job is to fight bias, have hosts confirm reservations before seeing guests’ photos, and recruit more people of color to host. AirBNB also set new benchmarks for increasing the number of people of color on their staff and Board of Directors to boost diversity there. 

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  • Economic Justice

Target Raises Minimum Wage, Making COVID-19 Pay Increase Permanent

After Color Of Change sent a demand letter urging Target to pay their frontline employees a living wage, the company agreed to raise its base wage to $15 an hour. That means full-time and part-time employees will benefit from the $2 “hazard pay” increase announced during COVID-19. While Target saw a surge in sales and largely kept stores open during the pandemic, their workers have raised concerns about hazard pay and health benefits. This is part of our ongoing work to show companies pledging to fight racism and injustice how they can start with the way they value and compensate their own employees, many of whom are people of color. Before we spoke out, Target’s salary bump was slated to expire in July—as many retailers are phasing out their pandemic bonuses.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

June 20, 2020

What Defunding Police Departments Really Means For Black Communities

As cities start to slash police budgets, COC President Rashad Robinson explains why he supports defunding the police, which he calls a “violent institution,” and uplifting communities of color after decades of disinvestment. “This is not a time for tweaking or tinkering, it’s time to start over,” he says. “Minneapolis has taken the first step towards remaking public safety in a way that protects Black lives and invests in Black and Brown communities. We hope cities across the country follow.”

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June 20, 2020

Georgia Shows How Serious the Threat of Voter Suppression Will Be

Georgia’s primaries — with malfunctioning machines, long lines, polling sites that opened late and too few back up paper ballots, especially in Black neighborhoods — feel like a warning for what’s to come this November. Rashad Robinson is quoted, “The systemic under-resourcing of polling locations in predominantly Black communities like Atlanta is an intentional method of voter suppression. This is why it’s so urgent that the Senate act immediately to fully fund safe elections in the HEROES Act, and mandate that states spend that money addressing and preventing problems like the ones Georgia primary voters experienced today.”

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June 18, 2020

Murder Charge for Atlanta Cop Who Shot & Killed Rayshard Brooks Shows the “Power of a Movement”

Rashad Robinson discusses the killing of Rayshard Brooks, the charges filed against the police officers, and why it’s crucial to defund the police on Democracy Now! “What we’re seeing with these charges is a deep recognition of the power of a movement — the power of a movement to push and exact consequences. At the end of the day we have to raise the floor of what’s acceptable and we also have to keep a deep vision for what human rights looks like.”

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June 18, 2020

Rashad Robinson on Recent Spike in Hanging Deaths, the Cancellation of “Cops” & Boycotting Facebook

Rashad Robinson is interviewed about how “reality” crime shows are often PR for police departments, showing only cops’ perspective and never diving into the backstories of the people being dehumanized and brutalized by cops. He talks about Color Of Change’s work to get Cops, Live PD, and other shows that glorify corrupt law enforcement pulled off the air.

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June 15, 2020

As Police Shows Leave TV, Activists Hope Inaccurate Portrayals Of Police Leave, Too

NPR’s Michel Martin speaks with Rashad Robinson, president of Color of Change, about the group’s ongoing campaign to put an end to harmful and inaccurate portrayals of policing on television. After they got Cops and Live PD canceled, he remarked, “What I’m encouraged by is that we are entering a new context where, hopefully, we have the ability to set new rules as more and more Americans wake up to recognizing systemic racism.”

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June 15, 2020

TV Shows Shape How Law Enforcement Is Viewed. Where Will They Go From Here?

CBS released a statement that “Black Lives, Black Culture, Black Communities Matter.” Many noted the irony, coming from a company where police and law enforcement are the stars of some of their highest-rated, longest-running shows. Color Of Change President Rashad Robinson is quoted talking about the Normalizing Justice report. “We end up with people thinking the system is working fine because of all the images coming into their homes. If you look at these shows, Black people exist. But racism doesn’t.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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