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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Support Black Athletes in Tokyo

    Download our 2021 Athletes and Activism Olympic Watch Party Toolkit. Learn more about the history of Black activism, our demands to get the International Olympic Committee to stop silencing Black athletes, and host your own watch party.
  • Support Black Women Athletes

    Sha’Carri Richardson & Brianna Rollins-McNeal should be going to Tokyo. But the US Anti-Doping Agency is invoking archaic “war on drugs” rules to suspend both women for marijuana use--in a state where it's legal--putting their careers in jeopardy.
  • Demand Biden Grant Clemency for 4,000 Elders!

    50k COC members spoke up and helped free Gwen Levi, a 76-year old grandmother and cancer survivor who was re-incarcerated after missing a phone call from her case manager. Let's free all elders on home confinement.
  • Companies Should Stand with Olympic Athlete Activists

    We are calling on corporate sponsors to stand up against the International Olympic Committee's Rule 50, which punishes athletes who raise their voice for change. We've come too far to tell Black athletes to “shut up and play.”
  • Facebook, Adopt Civil Rights Recs

    A year ago we persuaded 1,200 corporations to boycott advertising on Facebook for their failure to stop racism and white nationalist organizing on their platform. The company conducted a civil rights audit--but refuses to adopt most of the recommendations in it.
  • Tell Abbott, Pardon George Floyd

    A year's passed since George Floyd was murdered and there are STILL charges on the books against him in Texas—for allegedly selling $10 worth of drugs. We are calling on the TX Board of Pardons & Paroles and Gov. Greg Abbott to posthumously pardon Floyd.
  • The Time to Vote on H.R. 40 Is Now

    We need Congress to pass legislation addressing the impacts of slavery. With 190 co-sponsors and a vow to “study reparations,” there is unprecedented support for H.R. 40. The time to vote is now! Call your rep in Congress to move this bill forward.
  • Divest from NYPD & Invest in NYC!

    We are calling on New York City Council members to immediately reallocate $1B of the NYPD’s $10B operational budget back to communities in NYC. Black New Yorkers shouldn't have to live in fear of the police.
  • Tell Google to Conduct a Racial Equity Audit!

    Google was quick to issue statements of support for Black people following the murder of George Floyd, but their business practices tell a different story. They blocked ads tied to Black Lives Matter videos while allowing them for white nationalist groups.
  • Public Safety Is a Public Health Issue

    America's police-driven approach to public safety is not working, esp. not for Black communities. For years, activists urged us to rethink how we keep communities safe. Now US Rep. Cori Bush introduced the People’s Response Act to protect people. Tell your Representative to cosponsor it.
  • Tell Biden to Eliminate Student Loan Debt

    For too long, Black people have been trapped in lifelong, impossible-to-repay student loans. With the pandemic, people are struggling just to make rent and stay afloat. Now's the time for our president to cancel student debt.
  • Protect Our Right to Protest for Racial Justice

    Tell your governor to say no. 34 states are introducing 81 new punitive anti-protest bills to try to roll back the people power that led to the biggest leap for racial justice in generations. We can't afford to go backwards now.


  • Criminal Justice

Gwen Levi Is Now Free

Gwen Levi is a 76-year old cancer survivor, grandmother, and Black woman. She is one of thousands who were deemed high risk for COVID-19, and released from prison in 2020 to finish their sentences at home. Recently, she was sent back to prison after missing a phone call from her case manager while attending a computer skills class. In just 4 days, 50k Color of Change members signed a petition calling for her release. Thanks to this public outcry, and the work of her legal team, Ms. Levi was just sent home on compassionate release – which means she is truly free and back with her family, including her 94-year old mother who she helps take care of. Meanwhile we continue to fight for clemency for the 4,000 elders under home confinement who risk being re-incarcerated on a technicality like Ms. Levi, or when the pandemic is declared over.

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  • Corporate Accountability

Toyota Pulls Funding from Congressmembers Behind the Attack on Capitol

On January 6, 2021, hundreds of armed white nationalists burst through the doors of the Capitol while Congress was in session, threatening to kill people inside. In the wake of the insurrection, we called on dozens of corporations to stop funding crooked Congress members. We launched, pressuring Toyota, Cigna, AT&T to stop donating to those undermining our democracy. After hundreds of Color Of Change PAC members called Toyota execs, Toyota agreed! Elected officials inciting the insurrection will NOT be allowed to hide behind their Congressional titles. And we continue to hold companies like Cigna, Intel, and JetBlue accountable for supporting those who voted against certifying the 2020 election results and are trying to disenfranchise Black voters today. This is how we protect democracy.

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  • Corporate Accountability

Color Of Change Helps Athlete & Activist Gwen Berry Attract New Sponsors

All of Gwen Berry’s corporate sponsors dropped her after she boldly raised her fist in protest at the 2019 Pan American Games. Time and again, we’ve seen Black athletes unfairly punished for using their voice to stand up for justice. Color Of Change stepped in to sponsor Berry. We were also part of a successful campaign to get the U.S. Olympic Committee to reverse course and allow athletes to wear armbands, raise their fists, or kneel on the podium to express their political beliefs. Now we’ve persuaded AirBNB and Puma to sponsor Berry as well, which means she’ll have the proper support to succeed going into the Tokyo Olympics. In addition, we continue to demand that the International Olympic Committee drop Rule 50, and calling on major athletic companies like Nike to join us.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


May 30, 2021

Livestreaming the Chauvin Trial Lets People of Color Monitor the Justice System

The Chauvin trial was Minnesota’s first criminal case to be televised and livestreamed. Racial justice activists believe this is a key step towards accountability from our legal system – letting people see how a criminal trial works and the arguments used to undermine justice and blame Black victims. Color Of Change President Rashad Robinson, who tweeted his analysis of each day’s proceedings, agrees. “We oftentimes just see the trial and we don’t have any video of the killing.” This time, “we saw the crime, and now we’re seeing the trial.” It’s especially important, he says, for the public to see arguments “being made on behalf of police officers… laws that incentivize police to kill us without accountability.”

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May 21, 2021

President Biden’s Refusal to Eliminate Student Debt Is Out of Touch With Black Voters Who Helped Get Him Elected

Color Of Change Vice President Arisha Hatch writes about how Biden’s backslide on student debt forgiveness is a major step backwards in fulfilling the pledges he made to Black voters during his campaign. “Student loan debt is not just a national economic issue—it is also a racial justice issue at its core.” Between the racial wealth gap, predatory lending practices, and Black families’ limited access to bank loans, Black students just don’t have the same access to high quality education. Color Of Change just released a survey that shows 84% of Black voters support eliminating student debt. 40% want Biden to make sure any student admitted to public college can finish without taking on loans.

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May 15, 2021

3 Ways To Continue Demanding Justice Now That The Derek Chauvin Trial Is Over

The guilty verdict against Derek Chauvin for murdering George Floyd is just the beginning of a long journey for officials to step up and enact real solutions that change the conditions Black people face at the hands of police, and move us towards true justice and reinvestment in our communities. Color Of Change is running campaigns to support the Department of Justice’s investigation into the Minneapolis Police Department’s practices, to fund non-policing public safety programs, and end qualified immunity once and for all.

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May 15, 2021

AMC Among First to Sign Up to Inclusion Rider Pushed by #ChangeHollywood

Three years after Frances McDormand mentioned the idea of an inclusion rider in her 2018 Oscars acceptance speech, a reimagined version has been launched. Color Of Change’s #ChangeHollywood joined Pearl Street Films and Endeavor Content to release an updated version. The new ‘n improved rider focuses on inclusive hiring, hiring targets, and resources to increase representation of women and people of color throughout Hollywood. All the tools are available at COC President Rashad Robinson says, “So far, few executives, studios, productions and agencies in Hollywood have actually backed up their statements about racial equity with action. These crucial resources will help raise the industry’s commitment to diversity, equity, inclusion and accessibility.”

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May 15, 2021

Activists Take Next Step in Push to Replace Minneapolis PD

A charter amendment to replace the Minneapolis Police Department is one step closer to going before voters in November. Yes 4 Minneapolis, a coalition of 20+ racial justice and community activist groups including Color Of Change, delivered 20,000 signatures to officials at City Hall. Their proposed amendment would replace the police department with a new Department of Public Safety and shift authority over police from the mayor to the City Council. They city is under pressure to overhaul policing since George Floyd was killed by Derek Chauvin in May 2020. Antonio Williams said he had spoken with many Minneapolis residents who experienced brutality, injustice and indifference at the hands of city police. “Give us a chance, give us a choice to choose something new that works for all people.”

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May 11, 2021

Biden’s Sky-High Promises on Racial Justice

After George Floyd, many Democratic voters and politicians found themselves getting a crash course in racial inequality. Biden, who was responsible for the 1994 crime bill that spurred mass incarceration, is now vowing to make confronting systemic racism and uplift Black people a tenet of his administration. Color Of Change President Rashad Robinson is quoted in this New York Times’ article on how Biden is evolving with the country when it comes to race and justice. “Biden is actually being Biden by being inside of all of the ways in which the current landscape is sending him messages. That is good, but I don’t want to be classifying this as some sort of out-front radical leadership. That would really not represent everything that could be possible if we leaned in more.” There’s still so much at stake from overhauling policing and investing in public safety to student loan forgiveness.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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