Color Of Change, the nation’s largest online racial justice organization, issued the following statement on the 50th anniversary of Dr. Martin Luther King Jr.’s assassination.

Rashad Robinson, Executive Director of Color Of Change:

“In challenging political moments like this one, it can be tempting to give in to despair, which makes it all the more critical for our communities to remember our powerful legacy and draw inspiration from leaders like Dr. King, especially now on the 50th anniversary of his assassination.

What people too often forget is that beyond inspiring speeches and letters, Dr. King held a deep understanding of strategy and an expert execution of his vision. From the Montgomery bus boycott that brought a city and industry to its knees to leveraging media as a megaphone for the Civil Rights movements, every day at Color Of Change we strive to learn from Dr. King’s proud legacy and all those that stood with him. We hold corporations accountable and demand they do more than just steal Dr. King’s voice for ads, but implement his demands for treating workers fairly and equally. We work to elect district attorneys around the country that are accountable to the community they represent and focused on ending mass incarceration. From the classroom to the ballot box to corporate boardrooms and capitol buildings, King’s work to build power and change the rules is the legacy we honor as we create a next generation movement to make justice real.”