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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
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  • Tell Cable Carriers to Drop Fox!

    AT&T, Comcast, and Verizon must stop amplifying the racist "replacement theory" that inspired the murder of 10 Black people in Buffalo. Nearly half of right-wing voters now believe it thanks to Fox News' Tucker Carlson, who sends racist lies into millions of homes each night, inspiring violence against our communities.
    Take Action

  • Demand Twitch Do a Racial Equity Audit

    On May 14, a white nationalist murdered 10 Black people at a grocery store in Buffalo--livestreamed on Twitch. The fact that he was able to use Twitch to spread racist ideology and broadcast violence is the latest example of how the company fails to protect Black users. It's time #TwitchDoBetter and address white supremacy on its platform.
    Take Action

  • Amazon, Conduct a Racial Equity Audit!

    Amazon has an opportunity to do right by its workers, but continues to fall short. Under mounting pressure for a full racial equity audit, Amazon is punting. Their audit wouldn't examine whether Black workers are paid less or have limited opportunities for promotion -- or the health harms in Black and Brown neighborhoods where their warehouses are based.
    Take Action

  • Demand Justice For Patrick Lyoya!

    On April 4, Patrick Lyoya was shot in the back of the head by a Grand Rapids MI police officer during a traffic stop. The bodycam footage shows his execution-style murder. Now officials have gone silent, refusing to share the name of the officer, who's been sent on paid leave. We will fight for Patrick.
    Take Action

  • Implement Hair Policies that Protect Black Employees

    Hair discrimination attacks the livelihood and economic vitality of Black women. This practice is racist, and it is real. Black women are frequently denied job opportunities and unfairly disciplined for wearing their natural hair. It's time for big corporations to take action.
    Take Action

  • Stand with Tracy!

    Tracy McCarter is a Black mother and nurse from New York facing criminal charges for the death of her estranged husband. When he drunkenly attacked her, Tracy fought back. Though she called the police and gave him first aid 'til paramedics arrived, she was arrested and jailed at Rikers for 7 months. Let's get the DA to drop the charges.
    Take Action

  • Take Action Against Anti-Trans Laws

    In February, Texas's governor announced a directive to investigate parents and doctors who provide gender-affirming services for trans youth. There's a similar law brewing in Florida, but it can't go anywhere if prosecutors don't enforce it. Tell prosecutors to take a stand against criminalizing trans youth.
    Call Now

  • Release Medically Vulnerable People from Prison!

    Already, 3 women have died from COVID-19 at Alderson this year. All 3 had preexisting conditions and had asked for compassionate release. The Bureau of Prisons has the power to let medically vulnerable people finish their sentences on home confinement so they don't have to risk their lives.
    Take Action

  • Tell Textbook Publishers to Teach the Truth!

    Conservatives are passing laws to erase Black history from our classrooms. Our teachers are under attack for telling the truth about our country's past. No one can remain silent. Join us in calling on publishers to commit to making sure their textbooks and curricula are accurate!
    Take Action

RECENT VICTORIES

  • Voting & Democracy

Facebook Removes Deceptive Trump Ad

Color Of Change once again held Facebook’s feet to the fire when it decided to run a misleading Trump re-election ad that implied it would take people to participate in the 2020 Census, but routed them to the “Make America Great Again” donation page instead. After we spoke out with tech accountability groups, Facebook reversed course and pulled the ad. Rashad is quoted in the Washington Post: “Going forward, harmful and misleading ads must be flagged in a pre-posting review process, not after they’ve hit hundreds, if not thousands, of news feeds.” Facebook currently has the most permissive and most damaging approach to political speech – allowing candidates to post misleading information and target specific audiences with it.

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  • Tech Justice

Facebook Holds Its First Civil Rights Audit

This year we’ve worked tirelessly to hold Facebook accountable – persuading them to conduct their first civil rights audit and pressing them to adopt stronger policies against white supremacist content. We’ve held dozens of meetings, drawing their attention to how the platform has been used to censor Black activists and allow ads that discriminate against Black people. The fight continues. But Facebook has begun restricting racial targeting in ads, removing posts by white nationalists, and taken down posts meant to suppress voting.

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  • Media Justice

COC Members Save Disney’s Black Princess

We persuaded Disney not to whitewash their popular Black character Princess Tiana. When we saw early drawings of Tiana from the sequel to Wreck-It Ralph, it was clear they had straightened her hair, thinned her nose, and lightened her skin. Our members spoke out and persuaded Disney to keep Tiana a beautiful Black princess – part of our ongoing work to improve representation of Black characters in film and TV and make sure all children see heroes who look like them onscreen.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

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March 2, 2021

The Fashion World Promised More Diversity

The New York Times works to track progress in an industry where Black representation has been rare. They asked 64 brands, 15 department stores, and fashion magazines questions about the number of Black people on their executive team, boards, and staff—as well as in their ad campaigns and on their runways, shelves and magazine covers. The stats, and responses from Black creatives in fashion, show that the industry has a long way to go to increase representation, value Black talent, and avoid tokenizing Black models. That’s why Color Of Chang joined with the Black in Fashion Council, IMG joined, and supermodel Joan Smalls to launch #ChangeFashion, a racial justice initiative to transform the industry.

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March 1, 2021

New Instagram Filter Lets You Erect Monuments to Civil Rights Activists

Last spring, our nation began a long overdue conversation over the hundreds of Confederate statues and monuments across the country. Now we’re tackling a new question: who deserves to be remembered? The Pedestal Project is using augmented reality to honor 3 civil rights leaders: John Lewis, Alicia Garza, and Chelsea Miller. On Instagram, users can choose from a gallery of statues to project the image in the real world and hear a message from the activists. Color Of Change President Rashad Robinson is quoted: “In their time, white nationalist officials erected statues of Confederate leaders for a reason – to send a message about who should dominate this country, and to put Black people in our place. It’s not enough to remove them, we must replace them with symbols of a just vision of America.”

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March 1, 2021

Ahmaud Arbery’s Death Sparked Some Policy Change, But 1 Year Later His Family Still Awaits Justice

One year later, justice for Ahmaud Arbery remains elusive–even with leadership changes in Georgia. Color Of Change President Rashad Robinson says the justice system is unequal and has historically allowed white people to get away with killing Black people. He says the nation needs more policies that ensure accountability for every case involving racist violence and more investment in Black communities. “When the killer is white and the victim is Black in communities around the country, justice isn’t served,” Robinson said. “There is nothing new about what happened to Ahmaud Arbery.”

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March 1, 2021

Fashion May Actually Become More Equitable, Thanks in Part to Joan Smalls

This articles talks about why the Black in Fashion Council was created and the launch of #ChangeFashion with supermodel Joan Smalls and talent agency IMG. Its aim is to make the fashion industry more equitable by wielding its economic and cultural power. A hallmark of #ChangeFashion is to make it easy for companies to make measurable progress with a roadmap for taking action. The first recommendation is to hire independent security for photo shoots and events rather than police. The others all focus on investment, into Black representation, portrayals, talent, careers, and communities.

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February 28, 2021

George Floyd’s Killing Started a Movement. 9 Months Later, What’s Changed?

George Floyd’s legacy will determine which America the next generation grows up in: one where record numbers of voters elect a Black woman to the White House or one where Breonna Taylor’s killer doesn’t face trial, but the officer who shot her neighbors’ wall does. As jury selection begins for the trial of Derek Chauvin, the House is set to vote on the George Floyd Justice in Policing Act. It would ban chokeholds, end racial and religious profiling, eliminate qualified immunity for cops and mandate data collection on police encounters. Erika Maye, Color Of Change’s Deputy Dir. of Criminal Justice says, “It was really heartbreaking to see just how little progress was made to the point where a police officer could kneel on someone for almost 9 minutes, with people videotaping—and they could see folks filming them, with the whole world watching and not care.”

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February 28, 2021

IMG, Joan Smalls, Black In Fashion Council Join Forces with Color Of Change for #ChangeFashion

#ChangeFashion invites companies to take responsibility for their impact on the world and provides concrete steps that will ensure the industry is working toward racial justice. Color Of Change President Rashad Robinson is quoted: “Fighting racism can’t just be the trend of the season. And there are two fronts to the fight: ending the longstanding discrimination and mistreatment of Black creators and other professionals working across the industry and ending the longstanding pattern of misrepresenting Black bodies and diminishing Black lives, which perpetuates the dehumanization of Black people in society at large. Color Of Change is proud to work in partnership with any organization that is serious about doing what it takes to drive real change.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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We Won’t & Can't Stop Now

Fuel the fight to decriminalize pregnancy

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