Skip to Content

Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • It's Time to Redefine Community Safety

    Communities know what keeps them safe — and it’s not police. This is what public safety could and should look like. Read our guide on how the federal government can advance community safety with evidence-based policies we developed with Civil Rights Corps and Vera Action.
  • Justice for Keenan Anderson!

    31-year-old Keenan Anderson, a father and schoolteacher, died after being needlessly tased by LAPD. Keenan flagged down police after a minor traffic accident and was treated like a criminal. He was held face down on the asphalt, and repeatedly tased as he begged for his life. He went into cardiac arrest and died. We're fighting to restrict the use of Tasers and remove LAPD Chief Michel Moore.
  • Divest from Cop City!

    For weeks, activists have occupied the site for Cop City in Weelaunee Forest to try to halt construction. On Jan. 18, GA state police shot and killed one of them. As the movement against Cop City's grown, police have become violent with protesters. It's time corporations like Target, Wells Fargo, and Truist Bank pull their financial support of the project through the Atlanta Police Foundation.
  • Demand Applebee’s Increase Wages

    The racial wage gap has gotten worse since pandemic. Workers at Applebee’s in New York, Alabama and Illinois are demanding the restaurant chain pay workers at locations in non-white neighborhoods what they pay workers in predominantly white ones. All workers deserve safe working conditions and a livable wage.
  • Stop Selling Toxic Hair Care Products!

    A National Institute of Environmental Health study shows chemical hair straighteners increase the risk of uterine cancer. Lye-based relaxers contain hormone-disrupting chemicals that trigger breast cancer too. Black hair care products are killing women. But companies won't change their ingredients without pressure from big retailers!
  • Tell Advertisers: Keep Twitter Safe

    Within hours of Musk taking over Twitter, use of the n-word rose skyrocketed. Musk has supported restoring Trump's account. We cannot trust him to protect users from hate, harassment and misinformation. GM and L'Oréal have suspended their advertising. Let's push Disney and Coca-Cola to follow suit!
  • Tell Congress to Support the Black Tech Agenda!

    We can create an Internet where Black people thrive. Check out the Black Tech Agenda — a roadmap for racial equity in tech regulation. Big Tech has chased profits no matter the cos: cyber-bullying, misinformation, real world violence to Brown and Black people. But these 6 principles lay the groundwork for accountability.

RECENT VICTORIES

  • Criminal Justice

NY, CO, TX, MD Take a Stand Against Money Bail

In 2019, we scored a number of victories to end money bail. Bail is used to imprison innocent people who don’t have the funds to pay their way out while awaiting trial. In NY and CO, we worked with grassroots groups to support the passage of historic legislation that will slash the jail and prison population. Our campaign to embolden progressive prosecutors to end money bail continues too. In Prince George, MD, the State’s Attorney announced her office will no longer request cash bail. In Bexar County, TX the DA recommends people who cannot afford bail be released unless they’re specifically a “flight risk.” Pre-trial detention has ruined the lives of hundreds of thousands of Black and Brown people from Sandra Bland to Kalief Browder and mires many more in impossible debt.

  • social list opener
  • Economic Justice

Wedding Sites Back Away from Plantation Weddings

After Color Of Change reached out to wedding planning sites Pinterest and The Knot, both companies agreed to stop promoting old slave plantations for weddings and stop using language that romanticizes their history. Now the Knot is working with Color Of Change to create new guidelines for vendors. Zola said they’d stop listing plantations and will work with us to ensure their policies “make everyone feel welcome.” Our campaign took off in the media, and was covered in outlets from the FOX and ABC News to the New York Times. With this victory, we sent a clear message to the wedding industry: there’s nothing romantic about slavery. This win moves us one step closer to a world where it is no longer acceptable to make millions by exploiting Black people’s suffering.

  • social list opener
  • Voting & Democracy

Facebook Removes Deceptive Trump Ad

Color Of Change once again held Facebook’s feet to the fire when it decided to run a misleading Trump re-election ad that implied it would take people to participate in the 2020 Census, but routed them to the “Make America Great Again” donation page instead. After we spoke out with tech accountability groups, Facebook reversed course and pulled the ad. Rashad is quoted in the Washington Post: “Going forward, harmful and misleading ads must be flagged in a pre-posting review process, not after they’ve hit hundreds, if not thousands, of news feeds.” Facebook currently has the most permissive and most damaging approach to political speech – allowing candidates to post misleading information and target specific audiences with it.

  • social list opener

Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

April 24, 2021

What Derek Chauvin’s Guilty Verdict Means for the Future of Policing

CBS News explore what Chauvin’s historic conviction could mean for the future of policing and America’s commitment to reform. Many activists say the verdict would not have been possible without historic massive protests, which seriously shifted public opinion about police violence and abuse against Black people. Color Of Change President Rashad Robinson is quoted, “It’s not the verdict that creates change — it was change that created this verdict. I think the legacy of this trial is the proof that movements can work, community organizing and nonviolent action can work. So we have to learn from that and commit to taking this to the next level.”

  • social list opener
April 22, 2021

Fixing Policing Is a Long, Hard Slog

This NY Daily News article explains why it’ll take more than one conviction or a few reforms to transform policing and keep Black people safe. Changing police culture and creating real accountability is going to take the help of district attorneys according to Rashad Robinson, president of Color of Change. “There are 2,400 district attorneys all around the country; 80% of them run unopposed. Ninety percent of district attorneys right now are white. If we’re going to do any work to actually bring about true safety and justice, we have to change the policies, we have to change the practices, and we have to change the personnel. And that means that we have to build political power in order to achieve it.”

  • social list opener
April 22, 2021

After Chauvin’s Guilty Verdict: A Trial for American Policing, the Struggle for Public Trust Begins Anew

While Derek Chauvin was standing trial, new images of fatal police encounters, unjustly killing Black people in Chicago, Minnesota, and Ohio competed with the now-familiar video of George Floyd pleading for his life. Color Of Change President Rashad Robinson is quoted about what, if anything, can build trust in policing and how Color Of Change’s 7M members will continue to fight for true change. “When you amplify our message of justice and equity, decision makers take notice; when you stop funding police and their enablers, heads turn; and when you use your power to demand systemic change, Black people will be safe in our country.”

  • social list opener
April 15, 2021

VIDEO: Why Policing’s ‘Bad Apple’ Argument Has to End with Derek Chauvin

Color Of Change President Rashad Robinson appeared on MSNBC to discuss police reform. While Minnesota prosecutors broke “blue wall” of silence by having police testify against Derek Chauvin at his trial, these police witnesses are still resisting real accountability, he explains. In essence what the “bad apple” defense is doing is defending the policing establishment by acting like Chauvin is an outlier, whereas he is representative of what’s wrong with police departments across the country. “This is a systemic issue so it demands a systemic solution… Derek Chauvin just did what he did that day with his hands in his pockets, his sunglasses on, and we’re expected to believe this wasn’t part of an unwritten culture of a police department where Derek Chauvin had repeated violations, repeated complaints and nothing was done. This is what we see time and time again.”

  • social list opener
April 11, 2021

The Testimony by Police Brass at Derek Chauvin’s Trial Is Unprecedented

An unprecedented lineup of law enforcement officers, including the Minneapolis police chief, took the stand at the murder trial of Derek Chauvin, denouncing his behavior. As rare as it is for police-involved deaths to lead to a criminal trial, let alone a conviction, high up cops coming forward to testify against one of their own is even rarer. The piercing of the “blue wall of silence” is noteworthy. But it’s too soon to say whether this will chip away at the deference given to police in cases. Color Of Change President Rashad Robinson is wary. He believes Minneapolis police are using a “bad apple strategy” to separate the department from Chauvin rather than addressing the systemic issues fueling police brutality. “Derek Chauvin saw cameras in his face and did not flinch because this is policing in America.”

  • social list opener
April 10, 2021

The Death of George Floyd Reignited a Movement. What Happens Now?

Last summer, calls for racial justice penetrated every aspect of America on a scale not seen since the civil rights movement in the 1960s. Derek Chauvin’s conviction on two counts of murder earlier this month brought solace to activists. But for many Black Americans, real change feels elusive, as killings of Black men by police have continued. Color Of Change President Rashad Robinson puts the verdict in perspective. “We will forever look back at this moment in American history. George Floyd’s death created a new energy around making changes, though it’s not clear how lasting they will be. His death pushed racial justice to the forefront…. But we must remember this is about making Chauvin accountable and making systemic changes.”

  • social list opener
Back to top