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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Join Our Health, Wealth & Power Community Event

    This Art Basel, join us for Health, Wealth + Power -- a virtual journey and immersive experience with 4 groundbreaking artists. The exhibit is sure to captivate the mind and illuminate ideas to redefine policing and safety for Black people. It'll be up December 3rd + 4th 10am - 8pm EST.
  • Tell Lawmakers to Break Up Facebook!

    Today tech is dominated by a few mega-companies. We’ve watched Facebook, Google, and Amazon get bigger and bigger. These monopolies leave us at risk; it's why we still have to deal with misinformation and voter suppression online. It's time for antitrust reform!
  • Protect Racial Justice Protestors!

    Wisconsin is protecting a violent white supremacist over the safety of protestors. Kyle Rittenhouse was declared not guilty for 2 murders -- 0 accountability for taking protestors' lives. Wisconsin's leaders need to make a public commitment to squashing any anti-protest bills that put racial justice protesters in danger.
  • Stop Funding Police Foundations!

    Police foundations are a threat to democracy and Black lives. And you know their sponsors: Verizon, Walmart, Starbucks, Amazon, Bank of America, Target, AT&T, Uber among others. We can't let companies say they support Black people and keep giving to those who harm us.
  • Monopolies Stifle Black Communities

    Monopolies are why healthcare and medication costs continue to skyrocket, why misinformation is still rampant on Facebook, and why small Black-owned businesses struggle to compete. We're asking Congress to invest in antitrust laws that will help promote racial justice.


  • Media Justice

RCA Drops R. Kelly

For decades people in the music industry turned a blind eye to R. Kelly’s blatant sexual and emotional abuse of women and girls. We teamed up with dream hampton to promote and elevate her docu-series Surviving R. Kelly, which was streamed 25M times – then went after RCA, successfully pressuring them to drop R. Kelly from their label. This sends a message to all artists and record labels – you can no longer profit off of abusers and hold out artists who exploit women and girls as cultural icons.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


January 7, 2021

Tech’s Race Problem Is All About Power

Color Of Change President Rashad Robinson is quoted in this article about why big tech still remains so white and so reluctant to deal with the human rights repercussions of its work. Time and again, we see an industry whose products and working conditions contradict the industry rhetoric about changing the world for the better. Too often, experts say, workers from underrepresented groups, regardless of their numbers, aren’t in positions to effect real change at tech companies and face enormous structural barriers in trying to rise to the upper ranks. It’s not enough to just “have the right people in the room,” he says. “If we end up with diversity for diversity’s sake, that doesn’t actually change the nuances, the structures, the contours, and in particular, the rules.”

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January 7, 2021

AUDIO INTERVIEW: White Supremacy Is Baked Into Our Electoral System

This year’s elections show that that the deep, foundational biases of our democracy have come back to haunt us—again. In this conversation about representation, the electoral college, and how our votes get counted, Color Of Change President Rashad Robinson how barriers to casting and counting the votes of Black Americans have been “baked in” to our political system. “The majority of Americans and went to the polls and did not want Donald Trump to be president. And they elected someone that they do not necessarily love to get rid of Trump.” He says the electoral college was specifically designed to prioritize slaveowners in the South. “What Black people have had to do is win races with our hands tied behind our backs.”

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January 7, 2021

Far Too Little Has Changed with American Policing

This expose, by a human rights activist and filmmaker who made a documentary about the NYPD, talks about what it’ll take to really change the legacy of violence against Black people by police. Some of Color Of Change’s solutions–making officer misconduct records and disciplinary histories publicly accessible, creating a national registry of officers flagged for firing because of misconduct on the job, and responding to mental health crises with healthcare rather than police intervention–are centered. The Movement for Black Lives similarly proposes democratic community control of local, state, and federal law enforcement, giving the communities victimized by policing the authority to control budgets and hire, fire, and discipline officers.

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January 1, 2021

The Music Industry Needs to Change. Here’s their Roadmap.

This summer, the Recording Academy gave Color Of Change $1M, asking for their help in addressing racism and inequity in the music industry. Their solution is #ChangeMusic, a roadmap records labels, studios, production and promotion agencies can use to address a history of exploitation and devaluing Black people’s contributions. COC President Rashad Robinson is quoted, “In a year of uprising, sickness, and distance, music has been both a healing force and a call to action. It’s helped us process our pain and drive social change. This moment offers an unparalleled opportunity to take action… the music industry must tear down the barriers that have been up for far too long. #ChangeMusic is our first step.”

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December 29, 2020

Rashad Robinson Is Holding Corporations Accountable & Building Black Political Power

Forbes features Rashad Robinson as an innovative leader working to dismantle racism by tackling it from all directions. Going into the elections, Color Of Change stepped up efforts to stop voter suppression and reaffirm the right to vote. But in a year when economic and social inequalities between white and Black people gained global attention, the organization has been seizing the moment and building power for Black people in nearly every area from corporate accountability and economic relief during COVID-19 to how police are portrayed and racism is often rendered invisible on TV.

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December 26, 2020

Shifting Corporate Culture in 2021: 5 Tactics to Foster a More Inclusive Internal Workplace

In 2020, after the murder of George Floyd, nearly every major corporation pledged their commitment to solving racial inequity. But what can they really do? Color Of Change President Rashad Robinson says it’s important to fix the systems that exclude Black people rather than trying to blame or change people. The most productive areas to focus on are: hiring, promotions, and performance reviews that influence career mobility; equity in who gets to represent the company externally; and investing resources in accountability.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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