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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • VOTE Early, by Mail, or in Person: The Future Depends on Us

    We mobilized celebrities from Magic Johnson to Boris Kodjoe to remind us all to reclaim our power this election season. Text VOTING to 55156 to make your plan today.
  • Employers: Support Workers' Right to Vote

    Hourly workers face a difficult decision every election - vote or work. In Black areas prone to voter suppression, wait times can be hours. And this year is especially tough. This election matters. Our votes matter. Let's act like it.
  • Protect Black Voters with the HEROES Act

    This year is different. Between COVID-19 and constant violent rhetoric targeting Black people and mail-in voters, we need Congress to take a stand and fund states in need. It's a matter of protecting our health and our democracy.
  • Tell Congress: Save the US Post Office

    Join us in making sure Congress protects the USPS. It's an essential part of the infrastructure that lets people vote, bank, receive medicine and food safely during pandemic. This is an economic justice, a racial justice, and a voting rights issue.
  • PayPal, Stop Helping White Nationalists

    White supremacists are using PayPal to fundraise for Kyle Rittenhouse, the man who killed 2 protestors in Kenosha WI. We can't let PayPal keep funneling money to hate groups and ignore the ways their platform is being used.
  • Telling the Right Story on Race During COVID-19

    Black people aren't vulnerable. We're under attack -- by the systems that consistently deny us affordable housing, healthcare, and livable wages. Racism is America's real "preexisting condition." Learn how we're organizing for change.
  • Tell Facebook to Stop Fueling White Supremacy!

    After 5 years trying to get Mark Zuckerberg to stop hate online, Facebook is still allowing white nationalist groups to recruit new members and incite violence. In Kenosha, they were alerted before the shooting and chose not to act. This can't continue.
  • Policing Doesn't Keep Us Safe. Communities Do.

    Because of your outrage and action, mayors across the US are promising to reassess how money is funneled to police departments. Minneapolis even voted to disband its police force. Help us change the institution of policing forever.
  • Fighting Back During Pandemic

    See what we're doing -- on economic relief, criminal justice, and access to healthcare -- to stand up for our communities and make sure leaders address the ways COVID-19 is hitting Black, Brown, and poor people the hardest.


  • Economic Justice

Target Raises Minimum Wage, Making COVID-19 Pay Increase Permanent

After Color Of Change sent a demand letter urging Target to pay their frontline employees a living wage, the company agreed to raise its base wage to $15 an hour. That means full-time and part-time employees will benefit from the $2 “hazard pay” increase announced during COVID-19. While Target saw a surge in sales and largely kept stores open during the pandemic, their workers have raised concerns about hazard pay and health benefits. This is part of our ongoing work to show companies pledging to fight racism and injustice how they can start with the way they value and compensate their own employees, many of whom are people of color. Before we spoke out, Target’s salary bump was slated to expire in July—as many retailers are phasing out their pandemic bonuses.

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  • Coronavirus Response

DoorDash to Drive Business to Black-Owned Restaurants Hurt by COVID-19

After Color Of Change led a survey on how Black and Latino businesses are faring during the pandemic, DoorDash agreed to create a new feature highlighting Black-owned restaurants. They will be working with us on a program to support and drive customers to Black merchants on the app and to reduce bias on their platform.

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  • Criminal Justice

Charges Dropped Against Breonna Taylor’s Boyfriend After Cops Killed Her

Breonna Taylor was brutally shot and killed when cops showed up at her door unannounced in the middle of the night. Her boyfriend Kenneth Walker heard police ramming open their front door and fired a shot in self-defense, eliciting a barrage of gunfire from cops, who hit Taylor and left her dying on the floor of her hallway. Police had come to the wrong house, with no warrant, and tried to coverup their fatal mistake by acting like they were on a drug raid. After 45,000 Color Of Change members created a public outcry, Louisville’s Commonwealth Attorney agreed to drop attempted murder charges against Walker.  We continue to fight for #Justice4Breonna. The FBI is now investigating her murder.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


August 30, 2020

Facebook Initially Failed to Remove a Kenosha Militia Page Despite Complaints

Yet again, Facebook is under fire for letting people incite violence on its platform. The company didn’t respond when users sounded the alarm about a militia group issuing a “call to arms” online before the violence in Kenosha, Wisconsin, which left two people dead. Facebook told users the page didn’t meet its criteria for removal but ended up taking down the page — after armed militias took to the streets. “This crisis of hate-fueled violence requires immediate, drastic action from Facebook and all other platforms on which these groups gather,” says Color Of Change President Rashad Robinson. “Facebook’s superficial policy changes mean nothing when they aren’t enforced.”

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August 29, 2020

‘Enough Is Enough’: After the Shooting of Jacob Blake, Players Demand Action

Four days after a Kenosha, Wisconsin police officer shot Jacob Blake 7 times in the back, the Milwaukee Bucks chose not to take the floor for a playoff game. Color Of Change President Rashad Robinson commented, “The team is absolutely right” to demand leaders in Wisconsin “actually prosecute and hold police accountable. At the state and the federal level, we need to end qualified immunity. We actually need to seriously deal with the swollen police budgets and the militarization of police. And that money should be divested and invested in things that we know keep people safe and make communities whole.”

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August 28, 2020

Emmys 2020: Black Performers See Rise but Ballot Is Far From Truly Inclusive

There’s a disparity among nominees of color on the Emmy ballot this year, which reflects a disconnect within the industry at large. Though more Black performers are being nominated, people of color still account for less than 15% of the writers and directors nominated. Color Of Change President Rashad Robinson is quoted on the ways the industry has yet to let non-white people have decision-making power. “We can’t mistake presence for power. Power is the ability to change the rules.”

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August 28, 2020

Kenosha Shooting: Petition Calls For Firing Of Police Officers Who Shot Jacob Blake

BET covers our #JusticeForJake campaign after the announcement from the Wisconsin Department of Justice that the officers involved in the shooting had been placed on administrative leave, not fired or charged. The facts are clear. Jake Blake broke up a fight. He walked away and headed to his car. As he entered his car, an officer grabbed his shirt to hold him in place and shot him 7 times in the back in front of his children.

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August 27, 2020

Viral Pro-Trump Tweets Came from Fake African American Spam Accounts, Twitter Says

Twitter is cracking down fake accounts about Black people abandoning the Democratic Party, the latest propaganda to try to influence November’s elections. One post got 11,000 retweets by claiming they were a lifelong Democrat pushed to vote Republican by Black Lives Matter. Color Of Change’s Brandi Collins-Dexter said simulating Black people’s identity is a common tactic to delegitimize movements. “The point is to provide ammunition against Black people for policymakers so they can point to things that are being said, allegedly from a Black person’s account, to reinforce the idea that Black Lives Matter is a terrorist threat and put them on equal footing as white nationalists.”

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August 27, 2020

The Bail System Hurts Black Families. Let’s Fix It.

Color Of Change’s ongoing work to end money bail is featured in this article as COC President Rashad Robinson shares stories of how, growing up, he would watch his family scrape together bail for an uncle. He is quoted, “From our research and advocacy, we found that big insurance companies were—and still are to this day—reaping profits off the bail industry. As we started digging more, the story of Kalief Browder made things more transparent.” If people are too poor to pay for their freedom, they can end up behind bars for months.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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