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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
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  • VOTE Early, by Mail, or in Person: The Future Depends on Us

    We mobilized celebrities from Magic Johnson to Boris Kodjoe to remind us all to reclaim our power this election season. Text VOTING to 55156 to make your plan today.
    Watch the Video

  • Employers: Support Workers' Right to Vote

    Hourly workers face a difficult decision every election - vote or work. In Black areas prone to voter suppression, wait times can be hours. And this year is especially tough. This election matters. Our votes matter. Let's act like it.
    Sign On

  • Protect Black Voters with the HEROES Act

    This year is different. Between COVID-19 and constant violent rhetoric targeting Black people and mail-in voters, we need Congress to take a stand and fund states in need. It's a matter of protecting our health and our democracy.
    Take Action

  • Tell Congress: Save the US Post Office

    Join us in making sure Congress protects the USPS. It's an essential part of the infrastructure that lets people vote, bank, receive medicine and food safely during pandemic. This is an economic justice, a racial justice, and a voting rights issue.
    Sign OurPet

  • PayPal, Stop Helping White Nationalists

    White supremacists are using PayPal to fundraise for Kyle Rittenhouse, the man who killed 2 protestors in Kenosha WI. We can't let PayPal keep funneling money to hate groups and ignore the ways their platform is being used.
    Take Action

  • Telling the Right Story on Race During COVID-19

    Black people aren't vulnerable. We're under attack -- by the systems that consistently deny us affordable housing, healthcare, and livable wages. Racism is America's real "preexisting condition." Learn how we're organizing for change.
    Learn More

  • Tell Facebook to Stop Fueling White Supremacy!

    After 5 years trying to get Mark Zuckerberg to stop hate online, Facebook is still allowing white nationalist groups to recruit new members and incite violence. In Kenosha, they were alerted before the shooting and chose not to act. This can't continue.
    Take Action

  • Policing Doesn't Keep Us Safe. Communities Do.

    Because of your outrage and action, mayors across the US are promising to reassess how money is funneled to police departments. Minneapolis even voted to disband its police force. Help us change the institution of policing forever.
    Take Action

  • Fighting Back During Pandemic

    See what we're doing -- on economic relief, criminal justice, and access to healthcare -- to stand up for our communities and make sure leaders address the ways COVID-19 is hitting Black, Brown, and poor people the hardest.
    Act Now

RECENT VICTORIES

  • Coronavirus Response

Preserving Access to Healthy Food for Black in the Pandemic

Black people disproportionately live in “food deserts” where healthy produce and meat are hard to come by. And during the pandemic, getting access to safe high-quality food is even harder though it’s one of the best ways to stay healthy. After a Color Of Change member in Los Angeles launched a campaign on OrganizeFor, Capri Retail Services agreed to reopen its Crenshaw Farmers Market, serving a Black neighborhood without many other good options.

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  • Coronavirus Response

Amazon and Barnes and Noble to Vet COVID-19 Info

During the COVID-19 pandemic, it’s more important than ever that tech companies and content producers hold themselves to high standards around the accuracy of the information they’re spreading. Companies initially let rumors proliferate about the virus, from the idea that Black people can’t catch COVID-19 to the lie that drinking bleach will cure you. These were endangering Black people’s lives, so Color Of Change members took a stand and successfully pressed booksellers Amazon and Barnes and Noble to take down misleading materials from their sites and vet all COVID-19 information going forward.

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  • Coronavirus Response

People in Prison Get Free Calls During COVID-19

During this pandemic, it’s so important to stay in touch with loved ones, especially for people in prison where the risk of outbreaks are among the highest in the world. Price-gouging by telecommunication companies who service prisons and jails is a serious problem; the industry scrapes $1.2 billion from poor people and communities of color every year. That’s why Color Of Change launched a campaign to take the burden off and make sure people in federal prisons can call home for free. After 18,000 members spoke up and signed our petition, federal prison officials relented. Now we’re asking leaders at state prisons, county jails, and detention centers across the country to follow suit.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

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August 10, 2020

Activists Working in John Lewis’ Shadow Warn About Voter Suppression Ahead of November Vote

USA Today reports that voter suppression has increased since 2013, and longer wait times to vote, especially in Black neighborhoods, are a sign that things are getting worse. Color Of Change is using its platform to keep voters updated on registration guidelines and counteract false information online–one strategy to make sure everyone can vote come November. Rashad Robinson says Lewis’ legacy hangs in the balance. “You have to be optimistic to do social justice work, so we’re staying focused on making sure there’s a path toward victory in the fall.”

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August 6, 2020

Facebook Has More to Learn From the Ad Boycott

Read this Q&A with Rashad Robinson on Color Of Change’s five-year history of pressing Facebook to deal with its anti-Black problem — from the days when Black Lives Matter activists were being targeted by users. Wired shares Robinson’s perspective on why civil rights groups cannot be left to police Facebook by themselves. So far, advertisers have pulled more than $7B from Facebook, responding to Color Of Change and the StopHateForProfit coalition’s calls that Zuckerberg knowingly promotes algorithms and policies that foment racism and help hate groups get their message far and wide.

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August 3, 2020

Google Rejects Ad Depicting Police Violence Aimed at Persuading Black Voters

Tech giants are refusing to run a political ad by Priorities USA Action and Color Of Change that calls America a “police state” under Trump. The 30-second ad features a montage of police officers beating, tear-gassing, tasing and running over people protesting racial injustice and includes clips from a June speech from Trump. Hulu and Google have said they object to the “violent imagery” and “disturbing content” regardless of the political value and aims to motivate young and non-white voters distressed with the president’s response to the murder of George Floyd. Decisions to allow or censor content in Silicon Valley are coming under heightened scrutiny as the election nears.

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August 1, 2020

Black Entertainers, Athletes Converge to Deliver Messages of Social Activism

From sports to music, Black influencers are speaking out for racial justice. ABC explores Color Of Change’s #ChangeHollywood initiative, aimed at creating more opportunities for writers, directors and actors of color. COC President Rashad Robinson is quoted, “It’s about power. It’s about the historical aspects of who has gotten to tell stories and who hasn’t, whose stories have been mainstreamed, whose stories have been marginalized. Hollywood does in many ways, have an unforgivable history of stifling Black voices, Black talent, Black creativity and Black brilliance.”

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July 31, 2020

COVID-19, ‘De-funding’ Combine to Slash Police Budgets

This article dives into what cuts to police budgets will mean in cities likes Los Angeles, New York, and Baltimore next year. Right now, many departments are facing major cuts for the first time in more than a decade. Color Of Change’s Sr. Director of Criminal Justice Campaigns Scott Roberts is quoted, “The lack of imagination in public safety has only led to continuing down the same path to investing in more law enforcement.” More and better is possible activists say if cities invest that money in services that truly prioritize keeping people of color and working class communities safe.

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July 31, 2020

How Law & Order’s Dick Wolf Is Reimagining His Shows In The Wake Of The BLM Protests

As the nation ignited with police brutality protests this spring, TV cop shows started to catch a lot of flak. Reality shows that glorify policing, notably Cops and LivePD, were the first to go under sustained pressured from Color Of Change. Then attention turned to Dick Wolf, creator of Law & Order. Now the king of the police procedural is scrambling to save one of TV’s most lucrative franchises. Color Of Change continues to call out such shows, saying that the genre spreads dangerous misinformation about our criminal justice system and essentially functions as a “PR machine for the police.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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