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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Student Debt Elimination Survey

    Color Of Change commissioned Global Strategy Group to conduct a poll of registered voters to better understand sentiments regarding student loan debt cancellation and elimination with an oversampling of Black registered voters.
  • Tell Congress to Eliminate Student Debt

    For too long, Black people have been trapped in lifelong, impossible-to-repay student loans. With the pandemic, people are struggling to make rent and stay afloat. Now's the time to cancel student debt.
  • 9-year-old Girl Pepper Sprayed

    Hold Rochester police accountable for attacking a Black girl. When officers responded to a family dispute, instead of deescalating things, they handcuffed and pepper-sprayed a 9-year-old. We need trauma-informed care, not state-sanctioned violence.
  • Include Monthly Checks in COVID Relief Package

    U.S. households spend $1709 on housing, $414 on healthcare and $660 on food on average each month. It's been a year. A one-time $1400 check is insulting. We need real relief.
  • Break Up Big Tech!

    For years, we’ve wondered why Google, Facebook, and Twitter won’t stop promoting the kinds of conspiracy theories that led to the attack on the Capitol. The reason? Their platforms are built to foster engagement and growth--at ALL costs. It's time for legislation.
  • Justice for Keyon

    Keyon Harrold's son was attacked by a white woman as the SoHo hotel as security staff did nothing. The woman falsely accused the boy of stealing her phone, later returned by an Uber driver. It's time for racial bias training.
  • Investigate White Supremacist Ties with Capitol Police

    It's clear: the police charged with securing the U.S. Capitol Complex allowed white supremacists to run wild through the halls of Congress, leading to 5 deaths and putting democracy at risk. Tell Congress to investigate, stat.
  • Tell Us About Your Fav Black-Owned Business

    This Black history month, we want to feature your Black-owned business in our green book and online. Record a video about your favorite business and the importance of building Black wealth!


  • Tech Justice

AirBNB Launches Project to Expose & Reign in Discrimination on its Platform

After a year of Color Of Change working with AirBNB to address housing discrimination online, the company has launched Project Lighthouse—an initiative to expose, track, and stop discrimination by people renting or reserving apartments on their site. Its goal is to figure out how names and profile photos create a perception of a person’s race, then use that information to develop new features that ensure people of color are treated fairly and equally on AirBNB. The company plans to create a tech team whose job is to fight bias, have hosts confirm reservations before seeing guests’ photos, and recruit more people of color to host. AirBNB also set new benchmarks for increasing the number of people of color on their staff and Board of Directors to boost diversity there. 

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  • Economic Justice

Target Raises Minimum Wage, Making COVID-19 Pay Increase Permanent

After Color Of Change sent a demand letter urging Target to pay their frontline employees a living wage, the company agreed to raise its base wage to $15 an hour. That means full-time and part-time employees will benefit from the $2 “hazard pay” increase announced during COVID-19. While Target saw a surge in sales and largely kept stores open during the pandemic, their workers have raised concerns about hazard pay and health benefits. This is part of our ongoing work to show companies pledging to fight racism and injustice how they can start with the way they value and compensate their own employees, many of whom are people of color. Before we spoke out, Target’s salary bump was slated to expire in July—as many retailers are phasing out their pandemic bonuses.

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  • Coronavirus Response

DoorDash to Drive Business to Black-Owned Restaurants Hurt by COVID-19

After Color Of Change led a survey on how Black and Latino businesses are faring during the pandemic, DoorDash agreed to create a new feature highlighting Black-owned restaurants. They will be working with us on a program to support and drive customers to Black merchants on the app and to reduce bias on their platform.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.


November 1, 2020

November’s Coming. Are Democrats Losing the Battle Over Voter Suppression?

As Election Day nears, Democrats are scrambling to counter disinformation campaigns, complicated absentee ballot requirements and changes in polling locations likely to primarily harm Black and Latino voters. After information surfaced that Trump’s campaign targeted 3.5M Black voters in 2016, Color Of Change President Rashad Robinson commented, “This has been the fear, and this has been what we’re raising our voices about. We are facing a tax that we can’t always see until they’ve hurt us,” referencing poll taxes that once kept Black Americans from voting.

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November 1, 2020

According to Data Leak, Trump Campaign tried to suppress Black Vote in 2016

According to a report by British News Channel 4, the 2016 Trump campaign compiled data on over 200M American voters, placing the word “deterrence” beside the names of 3.5M Black voters–the citizens they did not want to vote on election day. Color Of Change President Rashad Robinson is quoted saying, “This investigation confirms what we’ve always known: Trump and his campaign are actively trying to keep Black Americans from voting. While the Trump campaign looks to lure Black voters with a flimsy policy agenda, we are seeing his true colors. The findings of this investigation should be a wake-up call to Black voters.”

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November 1, 2020

The November Surprise: What If Everyone Showed Up to Vote This Year?

As the country prepares for record turnout from both Democrats and Republicans during pandemic, voter suppression tactics remain strong as ever, especially in states like Texas. Color Of Change President Rashad Robinson says efforts to limit voting by Black people often have the opposite effect. “Recent history shows that attempts to suppress Black people’s votes have been met with higher levels of voting and enthusiasm.” That’s exactly what Color Of Change is working towards.

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November 1, 2020

VIDEO: Rashad Robinson Comments as President Trump Refuses to Denounce White Supremacist Groups

Color Of Change President Rashad Robinson appears on Way Too Early to recap the first presidential debate between Joe Biden and President Trump and Trump’s refusal to denounce white supremacist groups. Rashad said, “We need to recognize it’s not just the Proud Boys, it’s not just the other white nationalists that have been given entree to raise their voices, to stoke violence, to commit violent acts — it’s that they’ve been enabled. And they’ve been enabled by big institutions and corporations.”

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October 30, 2020

Why Facebook Can’t Fix Itself

Facebook’s platform is overrun with hate speech and disinformation. This article asks, does it really want to solve the problem? Rashad Robinson, president of Color Of Change and one of the leaders behind the #StopHateForProfit boycott targeting Facebook is quoted. “I don’t want to sound naïve, but until recently I was willing to believe that they were committed to making real progress. But then the hate speech and the toxicity keeps multiplying, and at a certain point you go, Oh, maybe, despite what they say, getting rid of this stuff just isn’t a priority for them.”

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October 30, 2020

With Days Left, Black Voters Face Orchestrated Efforts to Discourage Voting

This year we’re up against a new tactic to suppress the Black vote: social media memes aimed at convincing young people their vote can’t stop racism or anti-Black violence. Voter depression narratives can be difficult to dislodge but Color Of Change is fighting back. Vice President Arisha Hatch says, “While voters prone to not turn out might not see the importance of electing a president and the impact on their lives, we are having a conversation with them about the daily decisions that prosecutors make that are causing harm in Black communities. And when we engage in that conversation their mentality begins to shift.” She is also having closed-door meetings with Facebook, Google and Twitter, to discuss what they need to do to ensure that their platforms aren’t being used to disenfranchise Black voters.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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