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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.

RECENT VICTORIES

  • Coronavirus Response

Preserving Access to Healthy Food for Black in the Pandemic

Black people disproportionately live in “food deserts” where healthy produce and meat are hard to come by. And during the pandemic, getting access to safe high-quality food is even harder though it’s one of the best ways to stay healthy. After a Color Of Change member in Los Angeles launched a campaign on OrganizeFor, Capri Retail Services agreed to reopen its Crenshaw Farmers Market, serving a Black neighborhood without many other good options.

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  • Coronavirus Response

Amazon and Barnes and Noble to Vet COVID-19 Info

During the COVID-19 pandemic, it’s more important than ever that tech companies and content producers hold themselves to high standards around the accuracy of the information they’re spreading. Companies initially let rumors proliferate about the virus, from the idea that Black people can’t catch COVID-19 to the lie that drinking bleach will cure you. These were endangering Black people’s lives, so Color Of Change members took a stand and successfully pressed booksellers Amazon and Barnes and Noble to take down misleading materials from their sites and vet all COVID-19 information going forward.

  • social list opener
  • Coronavirus Response

People in Prison Get Free Calls During COVID-19

During this pandemic, it’s so important to stay in touch with loved ones, especially for people in prison where the risk of outbreaks are among the highest in the world. Price-gouging by telecommunication companies who service prisons and jails is a serious problem; the industry scrapes $1.2 billion from poor people and communities of color every year. That’s why Color Of Change launched a campaign to take the burden off and make sure people in federal prisons can call home for free. After 18,000 members spoke up and signed our petition, federal prison officials relented. Now we’re asking leaders at state prisons, county jails, and detention centers across the country to follow suit.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 1.7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

June 18, 2020

Boycott Facebook: Civil Rights Groups Call On Big Advertisers to Yank Ads Over Hate Speech Policies

Color Of Change, the NAACP, Anti-Defamation League and several other civil rights groups are calling on major corporate advertisers to withdraw their money from Facebook in July over its failure to stop hate speech. As the nation grapples with how pervasive systemic racism is in the wake of George Floyd’s death, activists say years of private discussions with Facebook execs about racial violence and discrimination on its platform have resulted in next to no changes. Many think money is the only thing that can sway Mark Zuckerberg now.

  • social list opener
June 18, 2020

Murder Charge for Atlanta Cop Who Shot & Killed Rayshard Brooks Shows the “Power of a Movement”

Rashad Robinson discusses the killing of Rayshard Brooks, the charges filed against the police officers, and why it’s crucial to defund the police on Democracy Now! “What we’re seeing with these charges is a deep recognition of the power of a movement — the power of a movement to push and exact consequences. At the end of the day we have to raise the floor of what’s acceptable and we also have to keep a deep vision for what human rights looks like.”

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June 18, 2020

Rashad Robinson on Recent Spike in Hanging Deaths, the Cancellation of “Cops” & Boycotting Facebook

Rashad Robinson is interviewed about how “reality” crime shows are often PR for police departments, showing only cops’ perspective and never diving into the backstories of the people being dehumanized and brutalized by cops. He talks about Color Of Change’s work to get Cops, Live PD, and other shows that glorify corrupt law enforcement pulled off the air.

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June 15, 2020

As Police Shows Leave TV, Activists Hope Inaccurate Portrayals Of Police Leave, Too

NPR’s Michel Martin speaks with Rashad Robinson, president of Color of Change, about the group’s ongoing campaign to put an end to harmful and inaccurate portrayals of policing on television. After they got Cops and Live PD canceled, he remarked, “What I’m encouraged by is that we are entering a new context where, hopefully, we have the ability to set new rules as more and more Americans wake up to recognizing systemic racism.”

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June 15, 2020

TV Shows Shape How Law Enforcement Is Viewed. Where Will They Go From Here?

CBS released a statement that “Black Lives, Black Culture, Black Communities Matter.” Many noted the irony, coming from a company where police and law enforcement are the stars of some of their highest-rated, longest-running shows. Color Of Change President Rashad Robinson is quoted talking about the Normalizing Justice report. “We end up with people thinking the system is working fine because of all the images coming into their homes. If you look at these shows, Black people exist. But racism doesn’t.”

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June 15, 2020

How We Can Build Power & Accountability in This Moment

Join us each week until the pandemic is over as Black leaders talk about the ways we can build power in this moment. We’re proud to partner with Blavity to deliver an honest, Black-led discussion about the pandemic and its impact on Black people. You’ll hear from Color Of Change’s criminal justice, economic justice, voting rights, and media and culture change experts on all the ways coronavirus is affecting us and what we can do about it.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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