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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
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  • 2021 OLYMPIC WATCH PARTY TOOLKIT

    Support Black Athletes in Tokyo

    Download our 2021 Athletes and Activism Olympic Watch Party Toolkit. Learn more about the history of Black activism, our demands to get the International Olympic Committee to stop silencing Black athletes, and host your own watch party.
    Learn more

  • Support Black Women Athletes

    Sha’Carri Richardson & Brianna Rollins-McNeal should be going to Tokyo. But the US Anti-Doping Agency is invoking archaic “war on drugs” rules to suspend both women for marijuana use--in a state where it's legal--putting their careers in jeopardy.
    Take Action

  • Demand Biden Grant Clemency for 4,000 Elders!

    50k COC members spoke up and helped free Gwen Levi, a 76-year old grandmother and cancer survivor who was re-incarcerated after missing a phone call from her case manager. Let's free all elders on home confinement.
    Take Action

  • Companies Should Stand with Olympic Athlete Activists

    We are calling on corporate sponsors to stand up against the International Olympic Committee's Rule 50, which punishes athletes who raise their voice for change. We've come too far to tell Black athletes to “shut up and play.”
    Take Action

  • Facebook, Adopt Civil Rights Recs

    A year ago we persuaded 1,200 corporations to boycott advertising on Facebook for their failure to stop racism and white nationalist organizing on their platform. The company conducted a civil rights audit--but refuses to adopt most of the recommendations in it.
    Take Action

  • Tell Abbott, Pardon George Floyd

    A year's passed since George Floyd was murdered and there are STILL charges on the books against him in Texas—for allegedly selling $10 worth of drugs. We are calling on the TX Board of Pardons & Paroles and Gov. Greg Abbott to posthumously pardon Floyd.
    Take Action

  • The Time to Vote on H.R. 40 Is Now

    We need Congress to pass legislation addressing the impacts of slavery. With 190 co-sponsors and a vow to “study reparations,” there is unprecedented support for H.R. 40. The time to vote is now! Call your rep in Congress to move this bill forward.
    Take Action

  • Divest from NYPD & Invest in NYC!

    We are calling on New York City Council members to immediately reallocate $1B of the NYPD’s $10B operational budget back to communities in NYC. Black New Yorkers shouldn't have to live in fear of the police.
    Take Action

  • Tell Google to Conduct a Racial Equity Audit!

    Google was quick to issue statements of support for Black people following the murder of George Floyd, but their business practices tell a different story. They blocked ads tied to Black Lives Matter videos while allowing them for white nationalist groups.
    Take Action

  • Public Safety Is a Public Health Issue

    America's police-driven approach to public safety is not working, esp. not for Black communities. For years, activists urged us to rethink how we keep communities safe. Now US Rep. Cori Bush introduced the People’s Response Act to protect people. Tell your Representative to cosponsor it.
    Take Action

  • Tell Biden to Eliminate Student Loan Debt

    For too long, Black people have been trapped in lifelong, impossible-to-repay student loans. With the pandemic, people are struggling just to make rent and stay afloat. Now's the time for our president to cancel student debt.
    Take Action

  • Protect Our Right to Protest for Racial Justice

    Tell your governor to say no. 34 states are introducing 81 new punitive anti-protest bills to try to roll back the people power that led to the biggest leap for racial justice in generations. We can't afford to go backwards now.
    Take Action

RECENT VICTORIES

  • Tech Justice

Twitter Cracks Down on Right-Wing Media Pundit for Glorifying Kenosha Killing

All year Color Of Change has aggressively been pressing tech giants to crack down on hate speech and stop spreading racist calls to violence. Twitter recently put its new policy into practice – deleting a post from Ann Coulter applauding Kyle Rittenhouse for murdering two nonviolent protestors. Twitter has assured us that they won’t tolerate tweets encouraging vigilante violence like we’ve seen in recent months. We will continue to push them to do more to seek out those with millions of followers using their platform to fuel white nationalism and anti-Black violence.

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  • Tech Justice

Twitter Bans Hate Content & Permanently Bars KKK Founder David Duke

After a year of consistent pressure by Color Of Change members, Twitter agreed to a new policy banning hate speech and permanently suspending Ku Klux Klan founder David Duke from the platform. Duke repeatedly violated Twitter’s rules against promoting violence against people based on race, religion, or ethnicity. He used social media to spread his message of white supremacy, regularly insulting and threatening Black people, Jewish people, women, and LGBTQ people. We will continue to work with Twitter to make sure they fully enforce their new “no hateful conduct” rules — to keep hateful rhetoric online from fueling real-world violence and to crack down on misinformation around the upcoming elections and COVID-19.

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  • Tech Justice

#StopHateForProfit Coalition Leads $7B Advertising Boycott Against Facebook

For years, Color Of Change has demanded Facebook stop hate speech, calls to violence, racist lies, and housing discrimination on its platform. We’ve pressed Facebook to do more to protect Black people online and pushed them to release a civil rights audit of their practices. But they continue to put profits above people. So we joined with the NAACP, Anti-Defamation League, and several other justice groups to launch #StopHateForProfit. Together we’ve persuaded more than 200 major corporations to pull $7B in advertising from Facebook during the month of July. And we’re just getting started. With the lies Trump continues to spread about voting fraud, the calls for violence against protestors, and the implications for November’s elections and the pandemic in allowing misinformation to spread, we simply have too much at stake. 

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

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February 1, 2021

PPP Loans Failed to Reach Communities in Most Need

Truthout republished this investigation by the Center for Public Integrity citing Color Of Change’s survey on the Paycheck Protection Program. The program, intended as pandemic relief for small businesses, never reached most minority-owned businesses. Entrepreneurs say the process felt Byzantine and inequitable. Most loans went to businesses in communities that already had access to resources according to the Center for Public Integrity. Meanwhile Black-, Brown-, women-owned businesses and those in lower income communities have gone under or hover on the verge of bankruptcy. COC Vice President Arisha Hatch is quoted. “We believe that instead of providing desperately needed relief to qualifying small businesses, the PPP propped up so many barriers and reinforced so many racial inequities.”

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February 1, 2021

Rashad Robinson Has Had Enough of Corporate America’s Empty Platitudes

Fast Company features Color Of Change’s work to push companies to get on the right side of history—whether they’re ready or not. What began 15 years ago as a scrappy digital upstart focused on mounting an online response to racial injustice is now one of the heavy hitters in American activism. Their latest victory is getting COPS taken off the air. It also led the charges to demand Facebook and other social media companies take aggressive action to rid their platforms of hate speech, pressuring hundreds of advertisers to temporarily pull their money. And now it’s targeting fast-food companies like McDonald’s and Burger King and retailers such as Nike for talking about racial justice without paying its workers a living wage.

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February 1, 2021

The Loudest Voice: Corporate America Needs to Get on the Right Side of History. Color Of Change Gets It There.

Fast Company profiles Color Of Change’s 15 years of groundbreaking to build a new racial justice movement and hold corporate America responsible for their role in holding back change. Our work to harness the uprisings after George Floyd’s death and turn that into real victories, from the cancelation of Cops to a corporate reckoning on race and equity is described in this article. “The organization’s presence can be felt in nearly every racial civil rights battle currently taking place in America—from corporate boardrooms to television sets to prosecutors’ offices and judges’ chambers.”

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February 1, 2021

Comparison Between Capitol Siege, BLM Protests Is Denounced

Black activists have come out countering the false narrative Republicans are spreading — equating the deadly siege on the Capitol with last summer’s Black Lives Matter uprisings. The latest right-wing effort to misrepresent the BLM movement, they are trying to paint Black activists as violent, anarchist extremists. But BLM leaders distance themselves from provocateurs. In a recent analysis of 7,750 BLM demonstrations in 2,400 locations across the US, it turns out 93% happened with no violence. Color Of Change’s Scott Roberts is quoted saying equating Trump’s rioters to BLM could lead to even heavier law enforcement, surveillance, and violence against Black activists. “There is a real danger of this false equivocation.”

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January 30, 2021

Racism Rocks Foundation of American Democracy & Color Of Change Is Fueled to Fight

Since the now infamous attack on the Capitol January 6, Color Of Change has rolled out a number of campaigns to stop the spread of white nationalism. COC President Rashad Robinson is quoted. “The wanton disregard for Black life and justice stands in stark contrast to the images of police opening up our country’s Capitol to white supremacist insurgents who vandalized one of the greatest American symbols … To Black communities who have always faced racist policing, the answer is clear; these are the results the system was built to deliver.” For Color Of Change, the solution is to stop investing in a justice system that fails and brutalizes Black community and start investing in one that will keep all Americans safe.

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January 29, 2021

Can Reality TV Shows Help Lead the Way for Inclusivity?

There are signs the reality TV industry is trying to change its racist ways after a number of Black and Brown cast members complained about stereotyping and how they were being portrayed. Black characters have come forward saying they were edited after the fact to seem crazy or lazy. And since George Floyd’s death set off a racial awakening, networks are listening. CBS announced a goal of having 50% of all its reality cast be BIPOC. Kristen Marston, Color Of Change’s Culture & Entertainment Advocacy Director, is quoted. “We’re seeing studios and networks and execs really paying more attention and addressing the diversity on their sets.” And after 25 seasons, ABC’s The Bachelor has finally cast its first Black lead.

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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