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Color Of Change helps you do something real about injustice.

We design campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward. Until justice is real.
  • Protect the Right to Protest in Wisconsin

    Two dangerous new “Riot Bills” that would punish people for peacefully protesting are making their way through Wisconsin. They are retaliation for last year's racial justice protests -- and would give police the power to criminalize anyone at a "riot" with a $10,000 fine and up to 9 months in jail. We have to stop this!
  • Tell Lawmakers to Break Up Facebook!

    Today tech is dominated by a few mega-companies. We’ve watched Facebook, Google, and Amazon get bigger and bigger. These monopolies leave us at risk; it's why we still have to deal with misinformation and voter suppression online. It's time for antitrust reform!
  • Demand Companies Pull Support from Police Fdns

    Police foundations are a threat to democracy and Black lives. And you know their sponsors: Verizon, Walmart, Starbucks, Amazon, Bank of America, Target, AT&T, Uber among others. We can't let companies say they support Black people while giving to those who hurt us.
  • Tell Manhattan DA to Stop Sending People to Rikers to Die

    14 people have lost their lives in NYC jail custody this year. 64-year old Victor Mercado caught COVID-19 and died from it in jail because he couldn't afford the $100,000 bail set for his case. This is a humanitarian crisis. Tell Manhattan DA Cy Vance to free people from Rikers now.
  • Demand NYC Police Foundation Disclose Its Donations

    By funneling private money into policing without oversight, police foundations bankroll violence against Black people. A year after the NYPD promised to disclose its contributions, we still don't know how much they get through the NYC Police Foundation.
  • Monopolies Stifle Black Communities

    Monopolies are why healthcare and medication costs continue to skyrocket, why misinformation is still rampant on Facebook, and why small Black-owned businesses struggle to compete. We're asking Congress to invest in antitrust laws that will help promote racial justice.
  • Senate Democrats, End the Jim Crow Filibuster

    Republicans have unleashed a serious attack on voting rights across the country. Democratic Senators need to pick a side: protect the Jim Crow filibuster or the voting rights of the Black people who got them elected. Pass the Freedom to Vote Act.

RECENT VICTORIES

  • Tech Justice

AirBNB Launches Project to Expose & Reign in Discrimination on its Platform

After a year of Color Of Change working with AirBNB to address housing discrimination online, the company has launched Project Lighthouse—an initiative to expose, track, and stop discrimination by people renting or reserving apartments on their site. Its goal is to figure out how names and profile photos create a perception of a person's race, then use that information to develop new features that ensure people of color are treated fairly and equally on AirBNB. The company plans to create a tech team whose job is to fight bias, have hosts confirm reservations before seeing guests’ photos, and recruit more people of color to host. AirBNB also set new benchmarks for increasing the number of people of color on their staff and Board of Directors to boost diversity there. 

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  • Economic Justice

Target Raises Minimum Wage, Making COVID-19 Pay Increase Permanent

After Color Of Change sent a demand letter urging Target to pay their frontline employees a living wage, the company agreed to raise its base wage to $15 an hour. That means full-time and part-time employees will benefit from the $2 “hazard pay” increase announced during COVID-19. While Target saw a surge in sales and largely kept stores open during the pandemic, their workers have raised concerns about hazard pay and health benefits. This is part of our ongoing work to show companies pledging to fight racism and injustice how they can start with the way they value and compensate their own employees, many of whom are people of color. Before we spoke out, Target’s salary bump was slated to expire in July—as many retailers are phasing out their pandemic bonuses.

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  • Coronavirus Response

DoorDash to Drive Business to Black-Owned Restaurants Hurt by COVID-19

After Color Of Change led a survey on how Black and Latino businesses are faring during the pandemic, DoorDash agreed to create a new feature highlighting Black-owned restaurants. They will be working with us on a program to support and drive customers to Black merchants on the app and to reduce bias on their platform.

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Color Of Change helps people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people, and all people. Until justice is real.

IN THE MEDIA

May 11, 2021

Biden’s Sky-High Promises on Racial Justice

After George Floyd, many Democratic voters and politicians found themselves getting a crash course in racial inequality. Biden, who was responsible for the 1994 crime bill that spurred mass incarceration, is now vowing to make confronting systemic racism and uplift Black people a tenet of his administration. Color Of Change President Rashad Robinson is quoted in this New York Times’ article on how Biden is evolving with the country when it comes to race and justice. “Biden is actually being Biden by being inside of all of the ways in which the current landscape is sending him messages. That is good, but I don’t want to be classifying this as some sort of out-front radical leadership. That would really not represent everything that could be possible if we leaned in more.” There’s still so much at stake from overhauling policing and investing in public safety to student loan forgiveness.

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May 11, 2021

Advancing Black Entrepreneurship Amid a Pandemic

Only 4% of Black-owned businesses in the U.S. survive past the startup stage, even though 20% of Black Americans start businesses, according to a new report by McKinsey and Company. The pandemic has forced many businesses to close their doors, and about 58% of Black-owned businesses were at risk of financial distress before the pandemic. This is consistent with what Color Of Change’s survey found last year: 40% of Black businesses said they could only last another six months, compared with 55% of their white business owner counterparts. The wealth gap, Color Of Change explains is reinforced by many factors from access to capital, bank loans, and relief programs like PPP that mean Black entrepreneurs have a much tougher time sustaining their businesses.

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May 11, 2021

As Big Corporations Strike a Pose for Racial Justice, They Keep on Funding the Police

Salon reports how corporations including AT&T, Target, and Starbucks have embraced racial justice rhetoric while continuing to funnel millions of dollars to police. While claiming to stand with Black employees, corporations pour money into law enforcement through police foundations. Because they are nonprofits, police foundations can raise unregulated slush funds from undisclosed sources, which they often use to buy special weapons and equipment not covered by city budgets. Color Of Change Vice President Arisha Hatch says, “Police foundations are really good at hiding what they’re actually spending their money on. These foundations exist completely off the books.” It’s a problem.

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May 8, 2021

A Surprise Ending for the Oscars’ Inclusive Night

Last year, the academy announced a plan requiring films to meet diversity criteria to be eligible for a best-picture nomination, starting in 2024. Still, those who have been critical of the way the film industry operates are not ready to heap too much praise on the academy. Rashad Robinson, behind Color Of Change’s #ChangeHollywood initiative is quoted. “What we have to constantly recognize is that an institution like the academy didn’t give anything to Black people. What the academy has done over the years is have a system and a set of rules that has stalled Black careers and prevented people from being fully seen. Now that they are working to make some changes, let’s acknowledge those changes but let’s not give them any awards that they haven’t earned.”

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May 2, 2021

‘Let This Be a Turning Point’: Chauvin Conviction Sparks Calls for ‘True Justice’

This is accountability, but not justice many have said in the wake of the guilty verdict against Derek Chauvin for killing George Floyd. Common Dreams surveyed leaders at 20 organizations fighting for change. Color Of Change President Rashad Robinson is quoted saying, “Nine minutes and 29 seconds will forever be supplanted in our hearts and memory… we use this moment to push for real change because the fight for accountability and justice in America is far from over. The Chauvin trial may be over, but what comes next will be the consequential moment in our history. We need to do more than raise our voices; we must demand action now.”

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May 1, 2021

Asian Americans Experienced Largest Rise in Severe Online Hate in 2020, Report Finds

A new survey by the Anti-defamation League reveals that Asian and Black people are experiencing serious increases in harassment online, while LGBTQ+ people face the highest rate. Color Of Change President Rashad Robinson said the results of the study were “unsurprising”, as it’s proven that online hate disproportionately affects communities of color. “For 5 years, Color Of Change has campaigned to bring attention to this growing threat, and we’ve implored Facebook to prioritize addressing the dangers of hate proliferating on their platform. At this point, only sweeping oversight and enforcement from the federal government will force Facebook to change its broken business model and violence-driven algorithm that incentivizes hate for profit.”

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Strategic Initiatives

Democracy & Census

Black people have the power to shape our democracy and set the agenda when they speak up and turn out in elections. Through our Black Brunches we have brought together more than 20,000 people across 20 cities—including many new to politics. Going into 2020, we have tremendous opportunities to register new voters, protect voting rights, and make sure our communities are counted and represented in the 2020 Census. We are engaging local leaders and our 1.7M members to help set a progressive agenda around criminal justice reform and boost civic participation in Black communities.

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Winning Justice

No one holds more power in our justice system than prosecutors. They decide who to prosecute, what the charges will be, and routinely make decisions that destroy Black people’s lives. We are ushering in a new era of prosecutor accountability by mobilizing Black communities across the country. Already, we've pushed prosecutors and candidates in a dozen cities make pledges to cut incarceration. We continue to build momentum to end the most unjust, destructive and racist practices in our system from money bail to over-sentencing, over-policing, and sending our children to adult prisons.

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COC Hollywood

TV and film play a profound role in shaping American culture. Yet, when it comes to representation of Black people, culture, and issues, far too much of the content Hollywood produces promotes dangerous misunderstandings that holds back racial justice in the real world. COC Hollywood is our initiative to change the rules in Hollywood by ensuring accurate, diverse, empathetic and human portrayals of Black people onscreen. We consult on film and TV projects, partner with changemakers inside the industry, work to raise standards around hiring and diversity, and elevate Black stories.

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