For Immediate Release: August 5, 2025
Contact: media@colorofchange.org
COLOR OF CHANGE LAUNCHES FAIR PAY, FAIR PRICE CAMPAIGN TO ADDRESS DISCRIMINATION AGAINST BLACK WORKING PEOPLE AND CONSUMERS IN TECH
NATIONAL – Today, Color Of Change, the nation’s largest online racial justice organization, launches their “Fair Pay, Fair Price” campaign, aimed at combating computer systems that underpay Black app-based “gig workers” and upcharge Black customers.
The campaign is tied to Color Of Change’s continued work for tech equity, exemplified by the organization’s Black Tech Agenda: Advancing Equity and Reimagining Technology, a document published in 2024. The Agenda was written to counter Big Tech’s unchecked power and demand stronger regulation of artificial intelligence (A.I.) and other technologies that disproportionately harm Black communities. The Black Tech Agenda contains six “pillars,” or six demands for achieving racial equity in technology. The new “Fair Pay, Fair Price” campaign coincides with the fourth pillar: Technology Must Work Fairly For Black Economic Success. This pillar acknowledges the racial prejudices in seemingly neutral computer systems and the need for regulation to ensure that Black people are not denied economic opportunity.
The campaign will engage Black app-based workers through story collection, educate the general public on this issue, hold corporations accountable, and pursue legislative and regulatory changes on the state and federal levels to promote transparency and protect Black workers. Color Of Change was one of the organizations that endorsed the Empowering App-Based Workers Act, written by the National Employment Law Project (NELP) and introduced in Congress on July 24. This act aligns with Color Of Change’s campaign by demanding fair pay protections for app-based workers and calling for accountability for companies that perpetuate wage discrimination. Color Of Change members can directly support the campaign by contacting Congress and urging them to pass this bill.
Portia Allen-Kyle, Interim Executive Director of Color Of Change, issued the following statement:
“The idea of neutrality in algorithms is the evolution of colorblindness as a failed method for evaluating the systems that impact our lives. At a time when Black working people and Black women specifically are experiencing skyrocketing unemployment, we understand the importance of standing up to Big Tech and industries attempting to automate us out of participation in our economy. Systems of transparency and accountability with oversight by the people must be a top priority if we want to build power and new institutions that work for our communities. That’s why this campaign is crucial and mobilizing our communities matters more than ever.”
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ABOUT COLOR OF CHANGE:
Color Of Change is the nation’s largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by millions of members, we move decision-makers in corporations and governments to create a more human and less hostile world for Black people in America. Visit www.colorofchange.org.
