ColorOfChange.org, the online civil rights group that led a successful campaign to push advertisers away from Glenn Beck’s show on Fox News, is calling on advertisers to pull their ads from The O’Reilly Factor after news this week that O’Reilly fabricated a story about being attacked by protestors while covering the 1992 Los Angeles riots. ColorOfChange announced that it will be contacting O’Reilly’s advertisers directly to explain why they should leave the show, and running a public campaign to hold accountable advertisers that refuse to do so.

Rashad Robinson, Executive Director of ColorOfChange.org, issued the following statement:

“For years, Bill O’Reilly has used lies and race baiting to attack black people, black culture, and civil rights,” said Rashad Robinson, executive director of ColorOfChange.org. “Now, he’s been caught red-handed fabricating a story about being attacked by protestors during the 1992 L.A. riots.”

“Black people have had enough of O’Reilly. We can’t force Fox to fire him, but we can vote with our dollars,” said Robinson. “We’re calling on all mainstream advertisers to leave O’Reilly’s show. Any company that cares about its relationship with black consumers should think twice about continuing to support O’Reilly. We will be contacting advertisers directly to make sure they understand our concerns, and working with our members to hold accountable companies that refuse to act.”

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With more than one million members, ColorOfChange.org is the nation’s largest online civil rights organization.