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Color Of Change Commends Rightful Return of Manhattan Beach Back to Bruce Family

For Immediate Release: October 4, 2021
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Color Of Change Commends Rightful Return of Manhattan Beach Back to Bruce Family

NATIONWIDE — In response to the return of Manhattan Beach back to the Bruce Family in Southern California, Color Of Change Senior Campaign Director Jade Magnus Ogunnaike issued the following statement:

“After nearly a century of injustice, Color Of Change commends the dedicated work of our millions of members and the Justice for Bruce’s Beach organization in the rightful return of Manhattan Beach back to the Bruce Family. By effectively mobilizing through our membership platform, OrganizeFor, garnering nearly 10,000 petitions signatures, and sending 5,143 letters to local representatives, Color Of Change members and supporters of Bruce’s Beach were able to successfully pressure Governor Newsom into signing ownership of the beach over to the descendants of the original Black owners.

This win is a step toward reinstituting the property and resources back to Black communities that have been exploited and disenfranchised by systemic racism. Although a landmark effort, the Bruce Family still deserves so much more, including restitution for 96 years of lost revenue and compensation for the violation of their family’s civil rights. Justice in its entirety will not be served until reparations are delivered to the countless other Black and indigenous residents of Manhattan Beach that were displaced at the hands of racist municipal leaders and exclusive zoning laws. We will continue to demand reparative justice for Black communities across the country and use the momentum of Bruce Beach to envision a future rooted in equity for us all.”


About Color Of Change:
Color Of Change is the nation’s largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by over 7 million members, we move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Visit

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