OAKLAND, Calif.—Adding to a growing list of advertisers distancing themselves from controversial Fox News personality Glenn Beck, GEICO has pledged to re-direct their advertisements away from Beck’s program on the Fox News Channel. The decision by GEICO comes on the heels of announcements made last week that LexisNexis-owned Lawyers.com, Procter & Gamble, Progressive Insurance and SC Johnson were distancing themselves from Beck after the news host called President Obama a “racist” who “has a deep-seated hatred for white people.”
“On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program,” said a spokesperson for GEICO Corporate Communications in an email to ColorOfChange.org. “As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck’s program.”
“We applaud GEICO and all of the other companies who have stepped forward to pull their ads from Glenn Beck,” said James Rucker, executive director of ColorOfChange.org. “Beck’s rhetoric is dangerous to the fabric of our democracy, and we are heartened that so many big companies feel the same way. We won’t stop here – we’re going to continue our fight to see that as many of Beck’s advertisers pull their support as possible.”
Two weeks ago, ColorOfChange.org called on its 600,000-plus members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. More than 75,000 members responded to the call by signing a petition directed at advertisers. Last week, ColorOfChange.org received confirmation from LexisNexis that they pulled their ads from Beck and have no plans to advertise on the program in the future. Procter & Gamble, Progressive Insurance and SC Johnson called the Beck advertising placements an error that they would correct. The ColorOfChange.org email urged members to go visit https://colorofchange.org/beck/, where they could send letters to executives of target companies. With more than 600,000 members, ColorOfChange.org is the largest African-American online political organization in the country.